Family-Owned Tape Converter
Digital transformation and increased engagement
Meet the client
Situation
Strategy
“For many years, we sold through word-of-mouth and feet on the street. Now the business needs to evolve to keep up with a sales cycle that has drastically changed.” -President of the family-owned tape converter
Potential customers were increasingly relying on online resources to find and evaluate service providers, and the tape converter recognized the need to adapt and improve their online visibility to capture that audience. The collaboration between Brandpoint and the company lead to a comprehensive digital marketing strategy designed to attract more prospects to the tape converter’s website, and then guide them through the sales funnel with lead-nurturing tactics. This strategy was built upon the foundation of website optimization established in the first contract and aimed to set the stage for future growth-minded tactics.
Execution
“We did a lot of work with our website first, which is not in my wheelhouse. I wanted to try to clean up our digital footprint and make my website look more inviting.”
-President of the family-owned tape converter
To lay a strong foundation, the initial focus of Brandpoint’s execution was on optimizing the company’s website. SEO tactics were implemented to increase search visibility through the expansion and optimization of webpage content. Simultaneously, the website was then enhanced to provide a seamless user experience through improvements in loading speed, mobile responsiveness and navigation. Additionally, website content was updated to align with the refreshed brand messaging, ensuring clarity and consistency.
