This manufacturing client used high-end content promotion tactics to share their thought leadership
Meet the client
The Brandpoint team decided to implement the Premium Business MAT Release to support Emerson’s goals. The Premium Business MAT Release offers a wide range of publications to place Emerson’s article in and also promotes the article on the front page of a publication’s business section.
To gain credibility and position Emerson as a thought leader, Brandpoint worked closely with the FleishmanHillard to put together a bylined article that could then be distributed using the Premium Business MAT Release offering.