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CBD Marketing 101: What You Should Consider When Building Your Brand

November 18, 2019

Many would agree we are living in an interesting time of unprecedented change. And one industry that has featured massive change and explosive growth is CBD. With the industry size...

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2019 PRSA International Conference: The Evolution of PESO, Fake News and the Alpha Generation

November 6, 2019

As PR professionals, we’ve always had the ethical responsibility for maintaining truth within the communication world. This sentiment was echoed throughout the entire 2019 PRSA International Conference, from keynotes...

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4 Major Content Marketing Trends for 2020: How to Prepare for Next Year

October 28, 2019

What should marketers get ready for in 2020? Here are the big trends that you should start factoring into your plans (and budget) today.

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PRSA International Conference: An Interview with Kristi Marquardt and Annette Albrecht of Brandpoint

October 10, 2019

Kristi Marquardt and Annette Albrecht of Brandpoint are excited to hit the road and attend this year's PRSA International Conference in San Diego. Learn about what they're looking forward too and tips for surviving conferences.

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Does Employee Satisfaction Affect Customer Satisfaction?

October 9, 2019

A while back, the business catchphrase of the moment was CX, or customer experience. It’s shorthand for how customers experience your business, from how they first learn about it...

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Improving Your Glassdoor Rating: The Do’s and Don’ts of Encouraging Employee Reviews

October 4, 2019

A positive Glassdoor rating helps your company with recruiting efforts, team morale and earning client trust. Here are the do's and don'ts of encouraging your staff to leave reviews on your company's page.

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Building Great Content on Complicated Subjects: An Interview with Liz Koenig of IBM Research

October 2, 2019

Liz Koenig is the Social Strategist for IBM Research. She’s been with IBM for over four years, where she is responsible for the development, measurement and execution of the brand’s...

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Highlights from the Minnesota Marketing Summit

September 26, 2019

This year’s Minnesota Marketing Summit, hosted by IC Summits, was held in downtown Minneapolis on Tuesday, September 24. The turnout of high-level marketing professionals at the event was phenomenal,...

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How to Use Content Marketing to Fill Your Sales Funnel

September 25, 2019

Content marketing is not about doing another marketing campaign. It’s about creating a culture of using content to drive results that matter – results like traffic, leads and sales....

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