With so many people consuming your content on-the-go with a smartphone in hand, your content needs to be created with the mobile user in mind. There are many channels to consider in your mobile marketing strategy. We’ll cover five of those strategies with tips and examples in this article.
By now, 91 percent of B2B companies use some form of content marketing and a full 56 percent consider themselves “very committed,” according to the Content Marketing Institute. That explains why industry movers and shakers are offering an increasing...
Financial service brands face unique roadblocks when it comes to content marketing. Not only do they face strict guidelines and complex subject matter, making it tougher to connect with their audience, but the industry has been drastically changing. The...
Search engine optimization (SEO) boosts your visibility to search engines, which could catch the attention of potential clients and make your brand more likely to appear in search results. It could also improve your online credibility, which is critical...
In late 2015, Google released a 160-page document called the Search Quality Evaluator Guidelines (aka your brand’s ticket to producing higher-ranking content). In addition to links and RankBrain, we learned that content is among the top 3 page-quality factors...
August 17, 2018
Since a recent search engine algorithm update, Google has placed a greater emphasis on building credibility by displaying expertise, authority and trust (E-A-T) in content. These 9 rules will help your brand create more credible content to benefit your audience and your search results.
August 14, 2018
Jennifer provides an inside look at how her team at GE has transformed the way they use social media to connect, build relationships and drive sales.
August 13, 2018
Before hitting record, writing a video script will ensure a streamlined process and higher quality content. However, video scripts differ from other written marketing materials. Use these tips to write a script that sounds natural and resonates with viewers.
August 9, 2018
While there are many tactics for protecting and repairing a brand's online reputation, content plays a vital role in all of them. Here are three pieces of content you need in your reputation management strategy and how they positively impact your brand.
August 6, 2018
John Graham explains how to make genuine connections with customers on social media, what “going viral" actually means & what you need to execute a social strategy.
July 30, 2018
How does Grubhub keep a steady stream of social media posts for their millions of hungry followers? We interview Grubhub's Head of Social Media to find out.
July 26, 2018
Consumer skepticism of content is rising. Securing earned media placements in trustworthy sources is still a valuable PR tactic. But it’s tougher than ever to catch the attention of editors and bloggers. Here’s how to make your pitch stand out.
July 24, 2018
Here are eight of the top social media marketing mistakes to avoid, what to do instead, and examples of brands who learned their lesson the hard way.
July 12, 2018
Case studies are a must-have in any content library. Here’s a step-by-step template to help you create an effective case study that will win business.