The PESO model is a powerful way to integrate PR and marketing strategies to reach and convert your audience at every channel and every stage of the sales funnel. While the PESO model is often applied to higher level...
Do your sales and marketing teams share the same perspective on your organization's customer journey? Learn how this simple yet critical factor can strengthen the alignment between the two teams to boost your content and sales performance.
These 6 best practices will help you create stronger calls-to-action (CTAs) to increase conversion rates and generate more leads from your digital content.
PESO is a converged media strategy that will help your business reach new audiences with strategic content.
July 15, 2019
In Minneapolis for the long-awaited 2019 Digital Summit? This event takes place from Aug. 14-15, hosts over 1,500 attendees and is filled with great sessions on content marketing, social media,...
July 12, 2019
As Marketo put it, sales and marketing are two different planets orbiting the same sun. Sales and marketing often have different goals, different understandings of roles and different objectives, making it...
July 8, 2019
This post will serve as a hub for the insights and takeaways from the top marketing conferences that Brandpoint has attended in recent years.
June 28, 2019
Content marketing for financial services has a reputation for being a challenging job. Between the task of making a complicated subject matter easy to understand and staying up to...
June 27, 2019
Minnesota PRSA is a chapter of the Public Relations Society of America (PRSA). Each year, Minnesota PRSA hosts a half-day workshop for public relations and marketing professionals to network, hear...
June 21, 2019
People don’t like advertisements; there’s even research to back it up. According to the Advertising Association in December 2018, public favorability of ads have hit a new low. Consumers are increasingly...
June 12, 2019
So, you've created a branded video -- now what? Here are different ways to distribute your video content using the PESO media model.
June 5, 2019
Transform your business and your career by learning about the latest marketing strategies, technology and trends at one of these highly-rated national conferences.
May 30, 2019
With Brandpoint's Expert Series, companies can leverage thought leadership videos and bylined articles to boost awareness and encourage social advocacy within their organization.