How Your Content Marketing Supports Your Employer Branding
August 21, 2019
HR professionals need to act like content marketers in order to attract and retain top talent. Building a strong employer brand is key to your business' success.
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How to Market Your Business While Attending an Event or Trade Show [Printable Checklist]
Everything you need to know to best promote your brand while you're at a conference or event.
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FEATURED POST:
What is a MAT Release?
The MAT release is a paid media solution to secure guaranteed media coverage. This post covers the benefits of the MAT release, examples, common misconceptions, and how to fit it in your media plan.
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FEATURED POST:
The Customer Journey as the Path to Creating B2B Sales and Marketing Alignment
Do your sales and marketing teams share the same perspective on your organization's customer journey? Learn how this simple yet critical factor can strengthen the alignment between the two teams to boost your content and sales performance.
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FEATURED POST:
PESO Model for PR: Paid, Earned, Shared, Owned Media
PESO is a converged media strategy that will help your business reach new audiences with strategic content.
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A Look into Sales Engagement with the Co-Founder of InStereo: An Interview with Adam Post
August 20, 2019
InStereo was started with a simple premise: creating a consulting services organization that wasn’t focused on tools and tech, but instead focused on creating the best possible experience for...
Top Marketing Conferences in 2019
August 19, 2019
Transform your business and your career by learning about the latest marketing strategies, technology and trends at one of these highly-rated national conferences.
Digital Summit Minneapolis 2019: Tech Innovation, Customer Experience and the Spirit of Evolution
August 16, 2019
This year’s Minneapolis Digital Summit was a great opportunity to meet up with marketers from around the area and to learn about upcoming trends, tactics and philosophies in the industry. With...
Brandpoint Gives Back: The Minneapolis Crisis Nursery
August 13, 2019
More and more companies are offering benefits surrounding philanthropy and team-focused volunteer days. Encouraging employees to give their time (during work hours) to help out local organizations is a great...
Content Marketing Tips for Tech Startups
August 12, 2019
Content marketing is the key to building a tech startup from the ground up. Many young companies turn to advertising to help grow their business, but they may find...
Content Marketing for Generation Z (From a Gen Z-er)
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Members of Gen Z, also known as “Post Millennials,” are starting to turn 22, myself included. We are entering the workforce and in turn are wielding an increasing amount...
Make Content Your Best Salesperson
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Ask any salesperson the reasons they love their job and “the thrill of making a sale” will usually be in the top three. Why is it such a rush?...
How to Market Your Business While Attending an Event or Trade Show [Printable Checklist]
July 26, 2019
Everything you need to know to best promote your brand while you're at a conference or event.