The Brandpoint Blog

Content marketing is an ever-changing discipline. Turn to the Brandpoint Blog to stay on top of content news, developments, best practices, emerging ideas…the kinds of insights and thought leadership you'd expect from a bunch of content junkies.

Content Strategy

3 Core Elements of a Content Marketing Strategy

I recently asked Joe Pulizzi, Content Marketing Institute’s founder, about how technology is shaping content marketing. His blunt response: “My advice is to get your strategy in order and...

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Why Your Website is a Lead-Gen Liability

Why Social Media Needs Its Own Strategy

How to Build a Bulletproof Buyer Persona

Four Ways Social Media Can Fuel Your Content Marketing Strategy

Content Creation

What is E-A-T? Quality Content Series Part 2

Each week in the Brandpoint Quality Content Series, we highlight the most important factors of producing high-quality content that your audience will love, while helping your brand appear higher...

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How Does Content Marketing Drive Sales?

A Beginner’s Guide to Social Media for Small Businesses

What is High-Quality Content? An Introduction to the Quality Content Series

The Dos and Don’ts of Brand Personality

Content Marketing Tools

15 Must-Listen Marketing Podcasts

Looking for a little extra inspiration? Hoping to get caught up to speed in a new role? Want to learn something new? We got input from marketing professionals —...

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What’s One Marketing Tool You Couldn’t Live Without?

How This Martech Startup Saved Time on Content Production

Content and Automation: The DNA of Effective Marketing [WEBINAR TRANSCRIPT]

STUDY: Marketers Would Use Extra Time to Train Cats

Paid and Earned Media

How Earned, Owned and Paid Media Work Together

You’re probably familiar with the “Where’s Waldo” character. He’s that guy with the white and red striped shirt who wore those round-framed glasses before hipsters made them cool. And...

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Paid Media For Beginners

The New PR: Paid Media Strategies That Work [WEBINAR TRANSCRIPT]

Native Advertising vs. Sponsored Content: What’s the Difference?

MAT Tips: Why First-Person Sponsored Content is a No-No

News

National Day on Writing #WhyIWrite

This is the ninth year of celebrating the National Day on Writing (Friday, Oct. 20). It was founded by the National Council of Teachers of English to create attention...

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