FEATURED POST:

Brandpoint Featured as a Top Content Marketing Agency in Minneapolis

We’ve been recognized by Clutch as a leading content marketing agency in the past, but we are excited for our newest Clutch accolade: top content marketing agency in Minneapolis. There’s no doubt that the Twin Cities is a special place to live and work. We share the same roads...

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FEATURED POST:

Top Marketing Conferences in 2018

By now, 91 percent of B2B companies use some form of content marketing and a full 56 percent consider themselves “very committed,” according to the Content Marketing Institute. That explains why industry movers and shakers are offering an increasing number of content marketing conferences aimed at helping them make...

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FEATURED POST:

Lead Generation vs. Demand Generation (and How to Develop Content for Both)

Customers are the heart of any business. But you can’t get a customer without capturing them as a lead first. Demand generation and lead generation are marketing activities that help with this process. In this post, we’ll describe the difference between demand and lead generation, and what kind of...

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FEATURED POST:

Common Fixes to Speed Up Your Website

Search engine optimization (SEO) is a crucial component to content marketing. You could have the best content in the world, but if your website is structurally deficient, it could hurt your overall SEO performance and decrease the chance of more people finding your website in search engine results. Part...

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FEATURED POST:

Why Marketers Should Care About Technical SEO

Search engine optimization (SEO) boosts your visibility to search engines, which could catch the attention of potential clients and make your brand more likely to appear in search results. It could also improve your online credibility, which is critical in our increasingly digital world. As a marketer, you may...

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Most Recent Posts:

featured blog image

Brandpoint Featured as a Top Content Marketing Agency in Minneapolis

June 18, 2018

We’ve been recognized by Clutch as a leading content marketing agency in the past, but we are excited for our newest Clutch accolade: top content marketing agency in Minneapolis....

Read More →

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Why The Content Angle Matters and How To Evaluate It

June 15, 2018

The content (or marketing) angle is your brand’s unique perspective or opinion. Your content angle sets the tone for the entire piece and sets you apart from other organizations...

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Top Marketing Conferences in 2018

June 7, 2018

By now, 91 percent of B2B companies use some form of content marketing and a full 56 percent consider themselves “very committed,” according to the Content Marketing Institute. That...

Read More →

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Why There Is No Marketing Without Good Content: An Interview with Rebecca Lieb

June 5, 2018

Rebecca Lieb is one of the most seasoned and highly respected content strategists, researchers and analysts in the marketing and PR world. She’s got a stunning resume including the...

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How Marketers Use Artificial Intelligence to Create Personalized Experiences

June 4, 2018

You know the old saying about how if you put enough monkeys on enough typewriters you’ll eventually get Shakespeare? It might take several million years and several million monkeys,...

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featured blog image

Lead Generation vs. Demand Generation (and How to Develop Content for Both)

June 1, 2018

Customers are the heart of any business. But you can’t get a customer without capturing them as a lead first. Demand generation and lead generation are marketing activities that...

Read More →

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Are You a Poodle or Pit Bull? Insight For Discovering Brand Voice

May 23, 2018

When you think of your brand’s voice, do you draw a blank? Do words like innovative yet approachable come to mind? These types of generic descriptors might sound nice,...

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Marketers’ Favorite Social Media Tools

May 22, 2018

On average, content marketers use 17 tools to help them do their job. And with more than 5,000 tools available, it can be overwhelming to know what tool is...

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Study: The State of Content Marketing for Financial Services [INFOGRAPHIC]

May 21, 2018

Financial service brands face unique roadblocks when it comes to content marketing. Not only do they face strict guidelines and complex subject matter, making it tougher to connect with...

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