Most Recent Posts:

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3 Ways to Build Your Content Team

October 16, 2018

We cover the three main ways to build and restructure your content marketing team: Hire internally, recruit freelancers or entrust an agency.

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Content We Love: Expert Marketers Share Their Favorite Branded Content

October 8, 2018

What makes branded content GOOD? We pull our favorite examples including emails, video, social media, quizzes and blog posts, and analyze why they work.

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How to Improve Your Google Ads Quality Score With Better Content

September 18, 2018

Content greatly affects your Google Ads Quality Score. Follow these steps to improve your PPC campaigns, save money and provide more relevant content for searchers.

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Content Marketing World 2018: Key Trends and Takeaways

September 11, 2018

We identified four must-know key trends and takeaways from the biggest content marketing event of the year.

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How an Ice Cream Brand is Changing the World: An Interview with Jay Tandan of Ben & Jerry’s

September 10, 2018

Jay Tandan, U.S. Digital Marketing Manager for Ben & Jerry’s, explains why the popular ice cream brand takes a stance on political and social issues, and how it impacts their social media efforts:

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How Intel Became a Tech Leader on Social Media: An Interview with Scott Jaworski

August 28, 2018

From VR to shooting star drones to self-driving vehicles, Intel is more than a PC company. Scott Jaworski, Director of Global Social Media at Intel, gives us an inside look at Intel’s social media practice.

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How to Structure the Perfect Content Creation Team

August 27, 2018

Whether building a new content team or reorganizing your existing one, the key is to hire roles that fulfill the six steps of the content creation process. We outline the responsibilities for each step and how your content marketing team (and overall business) will benefit from a new structure.

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Storytelling & Career Building: An Interview with Carissa Lapura of McKesson

August 22, 2018

Carissa is Senior Marketing Manager & Storyteller at McKesson. She discusses her transition from tech to healthcare, how she stays creative and what being a storyteller means to her.

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What is E-A-T and How Can It Improve the Credibility & Quality of Your Content?

August 20, 2018

How to create higher quality content by demonstrating expertise, authority and trust (EAT) in your content. We break down what to do to strengthen each component and help boost your search engine rankings.

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