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Case Study Template: How to Share Your Comany’s Success & Win Business

July 12, 2018

Case studies are a must-have in any content library. Here’s a step-by-step template to help you create an effective case study that will win business.

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Creating a Content Strategy That Booms But Never Bombs

July 3, 2018

You might publish blog posts, send emails and publish social media posts. But do you have a content strategy that supports it? A content marketing practice without a strategy...

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5 Mobile Marketing Strategies

June 25, 2018

With so many people consuming your content on-the-go with a smartphone in hand, your content needs to be created with the mobile user in mind. There are many channels to consider in your mobile marketing strategy. We’ll cover five of those strategies with tips and examples in this article.

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Brandpoint Featured as a Top Content Marketing Agency in Minneapolis

June 18, 2018

We’ve been recognized by Clutch as a leading content marketing agency in the past, but we are excited for our newest Clutch accolade: top content marketing agency in Minneapolis....

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Why The Content Angle Matters and How To Evaluate It

June 15, 2018

The content (or marketing) angle is your brand’s unique perspective or opinion. Your content angle sets the tone for the entire piece and sets you apart from other organizations...

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Top Marketing Conferences in 2018

June 7, 2018

By now, 91 percent of B2B companies use some form of content marketing and a full 56 percent consider themselves “very committed,” according to the Content Marketing Institute. That...

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Why There Is No Marketing Without Good Content: An Interview with Rebecca Lieb

June 5, 2018

Rebecca Lieb is one of the most seasoned and highly respected content strategists, researchers and analysts in the marketing and PR world. She’s got a stunning resume including the...

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How Marketers Use Artificial Intelligence to Create Personalized Experiences

June 4, 2018

You know the old saying about how if you put enough monkeys on enough typewriters you’ll eventually get Shakespeare? It might take several million years and several million monkeys,...

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Lead Generation vs. Demand Generation (and How to Develop Content for Both)

June 1, 2018

Customers are the heart of any business. But you can’t get a customer without capturing them as a lead first. Demand generation and lead generation are marketing activities that...

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