HR professionals need to act like content marketers in order to attract and retain top talent. Building a strong employer brand is key to your business' success.
Everything you need to know to best promote your brand while you're at a conference or event.
The MAT release is a paid media solution to secure guaranteed media coverage. This post covers the benefits of the MAT release, examples, common misconceptions, and how to fit it in your media plan.
Do your sales and marketing teams share the same perspective on your organization's customer journey? Learn how this simple yet critical factor can strengthen the alignment between the two teams to boost your content and sales performance.
October 10, 2019
Kristi Marquardt and Annette Albrecht of Brandpoint are excited to hit the road and attend this year's PRSA International Conference in San Diego. Learn about what they're looking forward too and tips for surviving conferences.
October 9, 2019
A while back, the business catchphrase of the moment was CX, or customer experience. It’s shorthand for how customers experience your business, from how they first learn about it...
October 4, 2019
A positive Glassdoor rating helps your company with recruiting efforts, team morale and earning client trust. Here are the do's and don'ts of encouraging your staff to leave reviews on your company's page.
October 2, 2019
Liz Koenig is the Social Strategist for IBM Research. She’s been with IBM for over four years, where she is responsible for the development, measurement and execution of the brand’s...
September 26, 2019
This year’s Minnesota Marketing Summit, hosted by IC Summits, was held in downtown Minneapolis on Tuesday, September 24. The turnout of high-level marketing professionals at the event was phenomenal,...
September 25, 2019
Content marketing is not about doing another marketing campaign. It’s about creating a culture of using content to drive results that matter – results like traffic, leads and sales....
September 20, 2019
Kristi Daraban is no stranger to the marketing world. She’s been in executive leadership positions in the digital and social media marketing space for over 15 years at companies...
September 19, 2019
Can you believe we’re already planning for the fourth quarter of 2019? This is one of the busiest times of year for many companies, and preparation is in full...
September 18, 2019
Convincing someone that they need a product or service can be extremely difficult, especially if this person is a cold call or email. Even with warm leads or referrals,...