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PRSA International Conference: An Interview with Kristi Marquardt and Annette Albrecht of Brandpoint

October 10, 2019

Kristi Marquardt and Annette Albrecht of Brandpoint are excited to hit the road and attend this year's PRSA International Conference in San Diego. Learn about what they're looking forward too and tips for surviving conferences.

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Does Employee Satisfaction Affect Customer Satisfaction?

October 9, 2019

A while back, the business catchphrase of the moment was CX, or customer experience. It’s shorthand for how customers experience your business, from how they first learn about it...

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Improving Your Glassdoor Rating: The Do’s and Don’ts of Encouraging Employee Reviews

October 4, 2019

A positive Glassdoor rating helps your company with recruiting efforts, team morale and earning client trust. Here are the do's and don'ts of encouraging your staff to leave reviews on your company's page.

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Building Great Content on Complicated Subjects: An Interview with Liz Koenig of IBM Research

October 2, 2019

Liz Koenig is the Social Strategist for IBM Research. She’s been with IBM for over four years, where she is responsible for the development, measurement and execution of the brand’s...

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Highlights from the Minnesota Marketing Summit

September 26, 2019

This year’s Minnesota Marketing Summit, hosted by IC Summits, was held in downtown Minneapolis on Tuesday, September 24. The turnout of high-level marketing professionals at the event was phenomenal,...

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How to Use Content Marketing to Fill Your Sales Funnel

September 25, 2019

Content marketing is not about doing another marketing campaign. It’s about creating a culture of using content to drive results that matter – results like traffic, leads and sales....

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Social Personas and Culturally Relevant Content: An Interview with Kristi Daraban of Nationwide

September 20, 2019

Kristi Daraban is no stranger to the marketing world. She’s been in executive leadership positions in the digital and social media marketing space for over 15 years at companies...

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7 Tips to Reach Consumers in Print During the Holidays

September 19, 2019

Can you believe we’re already planning for the fourth quarter of 2019? This is one of the busiest times of year for many companies, and preparation is in full...

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10 Tips for Overcoming Common Sales Objections

September 18, 2019

Convincing someone that they need a product or service can be extremely difficult, especially if this person is a cold call or email. Even with warm leads or referrals,...

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