3 Ways to Build Your Content Team
October 16, 2018
We cover the three main ways to build and restructure your content marketing team: Hire internally, recruit freelancers or entrust an agency.
FEATURED POST:
What is E-A-T and How Can It Improve the Credibility & Quality of Your Content?
How to create higher quality content by demonstrating expertise, authority and trust (EAT) in your content. We break down what to do to strengthen each component and help boost your search engine rankings.
Read More →
FEATURED POST:
5 Mobile Marketing Strategies
With so many people consuming your content on-the-go with a smartphone in hand, your content needs to be created with the mobile user in mind. There are many channels to consider in your mobile marketing strategy. We’ll cover five of those strategies with tips and examples.
Read More →
FEATURED POST:
Top Marketing Conferences in 2018
By now, 91 percent of B2B companies use some form of content marketing and a full 56 percent consider themselves “very committed,” according to the Content Marketing Institute. That explains why industry movers and shakers are offering an increasing...
Read More →
FEATURED POST:
Study: The State of Content Marketing for Financial Services [INFOGRAPHIC]
Financial service brands face unique roadblocks when it comes to content marketing. Not only do they face strict guidelines and complex subject matter, making it tougher to connect with their audience, but the industry has been drastically changing. The...
Read More →
FEATURED POST:
How to Measure Content Marketing [INFOGRAPHIC]
How effective is your content marketing at attracting leads and turning them into customers? This infographic shows you what outcomes to expect and exactly how to measure the success of content marketing in each stage of the buyer's journey.
Read More →
Most Recent Posts:
Content We Love: Expert Marketers Share Their Favorite Branded Content
October 8, 2018
What makes branded content GOOD? We pull our favorite examples including emails, video, social media, quizzes and blog posts, and analyze why they work.
How to Improve Your Google Ads Quality Score With Better Content
September 18, 2018
Content greatly affects your Google Ads Quality Score. Follow these steps to improve your PPC campaigns, save money and provide more relevant content for searchers.
Content Marketing World 2018: Key Trends and Takeaways
September 11, 2018
We identified four must-know key trends and takeaways from the biggest content marketing event of the year.
How an Ice Cream Brand is Changing the World: An Interview with Jay Tandan of Ben & Jerry’s
September 10, 2018
Jay Tandan, U.S. Digital Marketing Manager for Ben & Jerry’s, explains why the popular ice cream brand takes a stance on political and social issues, and how it impacts their social media efforts:
How Intel Became a Tech Leader on Social Media: An Interview with Scott Jaworski
August 28, 2018
From VR to shooting star drones to self-driving vehicles, Intel is more than a PC company. Scott Jaworski, Director of Global Social Media at Intel, gives us an inside look at Intel’s social media practice.
How to Structure the Perfect Content Creation Team
August 27, 2018
Whether building a new content team or reorganizing your existing one, the key is to hire roles that fulfill the six steps of the content creation process. We outline the responsibilities for each step and how your content marketing team (and overall business) will benefit from a new structure.
Storytelling & Career Building: An Interview with Carissa Lapura of McKesson
August 22, 2018
Carissa is Senior Marketing Manager & Storyteller at McKesson. She discusses her transition from tech to healthcare, how she stays creative and what being a storyteller means to her.
What is E-A-T and How Can It Improve the Credibility & Quality of Your Content?
August 20, 2018
How to create higher quality content by demonstrating expertise, authority and trust (EAT) in your content. We break down what to do to strengthen each component and help boost your search engine rankings.