How to build a bulletproof buyer persona
There are many routes you can take when developing a content marketing strategy. But time and time again, the best place to start is identifying your company’s buyer personas....
The Brandpoint Blog
Content marketing is an ever-changing discipline. Turn to the Brandpoint Blog to stay on top of content news, developments, best practices, emerging ideas…the kinds of insights and thought leadership you'd expect from a bunch of content junkies.
