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How Does Content Marketing Drive Sales?

March 19, 2019

Is your content marketing paying off? See how your content marketing efforts can have a direct impact on sales and how to use content to make your sales team's life easier.

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Great Examples of Product Launch Content

March 5, 2019

Three examples of B2B and B2C product launches that engaged users early on with high-quality content.

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How to Launch a Product Without a Press Release

March 5, 2019

These five content assets will help you reach your audience to spark curiosity and interest in your new product while expanding your overall content library.

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How to Develop a Budget for Product Launch Content Using the PESO Media Model

March 4, 2019

The PESO model is a powerful way to integrate PR and marketing strategies to reach and convert your audience at every channel and every stage of the sales funnel....

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The Customer Journey as the Path to Creating B2B Sales and Marketing Alignment

February 27, 2019

Do your sales and marketing teams share the same perspective on your organization's customer journey? Learn how this simple yet critical factor can strengthen the alignment between the two teams to boost your content and sales performance.

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10 Proven MAT Release Writing Tips

February 25, 2019

What qualities make for a successful MAT release? Using data from the Brandpoint Editor Survey, along with our 20+ years of partnering with media organizations, we share our top tips to make the most of your MAT release distribution.

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What is a MAT Release?

February 25, 2019

The MAT release is a paid media solution to secure guaranteed media coverage. This post covers the benefits of the MAT release, examples, common misconceptions, and how to fit it in your media plan.

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How to Avoid the Hard-Sell in Your Sponsored Content

February 22, 2019

Where does sponsored content go wrong? If the copy is too advertorial or focuses on your brand, it may deter readers. Learn how to create sponsored content that connects with readers.

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How to Write an Effective Call-to-Action that Converts

January 30, 2019

These 6 best practices will help you create stronger calls-to-action (CTAs) to increase conversion rates and generate more leads from your digital content.

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