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What is Content Optimization? 5 Tips on Writing for SEO

December 13, 2018

Your guide to content optimization that explains how Google ranks content, why optimization is a crucial activity for growing a business, how to determine what content to optimize and 5 SEO tips to boost your search rankings.

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How to Write Blogs Faster (Without Sacrificing Quality)

December 5, 2018

When it comes to blogging, quality is key if you want to see results. But when marketing teams are tight on resources, it can be tough to execute blog posts in a timely and consistent manner. Use these 5 tips to speed up the writing process.

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PESO Model for PR: Paid, Earned, Shared, Owned Media

November 28, 2018

PESO is a converged media strategy that will help your business reach new audiences with strategic content.

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Top Marketing Conferences in 2019

November 19, 2018

Transform your business and your career by learning about the latest marketing strategies, technology and trends at one of these highly-rated national conferences.

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Conducting a Content Audit: How to Update Old Posts

November 13, 2018

A content audit is an important task to get better results from your digital content. But if you have a small team and little-to-no time, a content audit can be a daunting project. Here's how to simplify the content audit by breaking it into two parts.

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What Should Your Marketing Technology Stack Look Like? [INFOGRAPHIC]

October 30, 2018

Build a simple marketing technology (martech) stack by choosing tools from these five categories. Together, these tools will streamline processes, increase productivity & boost results.

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Themes of Integrity and Ethics Dominate 2018 PRSA International Conference

October 22, 2018

A reflection on the 2018 PRSA International Conference in Austin. This year’s theme, “convergence,” gave way to the omnipresent themes of ethics, diversity and purpose-driven marketing.

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3 Ways to Build Your Content Team

October 16, 2018

We cover the three main ways to build and restructure your content marketing team: Hire internally, recruit freelancers or entrust an agency.

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Content We Love: Expert Marketers Share Their Favorite Branded Content

October 8, 2018

What makes branded content GOOD? We pull our favorite examples including emails, video, social media, quizzes and blog posts, and analyze why they work.

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