3 Major Marketing Trends for Financial Services in 2019
May 16, 2019
Financial service marketers need to always keep their eyes open for new trends, both in their industry and in the marketing world. Here are the biggest marketing trends for 2019.
FEATURED POST:
How to Develop a Budget for Product Launch Content Using the PESO Media Model
The PESO model is a powerful way to integrate PR and marketing strategies to reach and convert your audience at every channel and every stage of the sales funnel. While the PESO model is often applied to higher level...
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FEATURED POST:
The Customer Journey as the Path to Creating B2B Sales and Marketing Alignment
Do your sales and marketing teams share the same perspective on your organization's customer journey? Learn how this simple yet critical factor can strengthen the alignment between the two teams to boost your content and sales performance.
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FEATURED POST:
How to Write an Effective Call-to-Action that Converts
These 6 best practices will help you create stronger calls-to-action (CTAs) to increase conversion rates and generate more leads from your digital content.
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FEATURED POST:
PESO Model for PR: Paid, Earned, Shared, Owned Media
PESO is a converged media strategy that will help your business reach new audiences with strategic content.
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Most Recent Posts:
Takeaways from the 2019 MN PRSA Classics Awards
May 9, 2019
Brandpoint had the honor of attending the 2019 MN PRSA Classics Awards as both a sponsor and as a member of the local PR community.
What are the Main Challenges of Marketing Financial Services? (And How You Can Solve Them)
May 7, 2019
While financial marketers face unique challenges in their industry, many of the struggles they have are shared with marketers in all industries. Here are four of the top challenges and ways to address them.
The Minnesota PRSA Classics Awards: An Interview with Greg Zimprich
April 24, 2019
The Minnesota PRSA Classics Awards is celebrating its 41st anniversary this year. We sat down with MN PRSA President Greg Zimprich to learn the history of the event and the future he sees for PR professionals.
Why Guest Blogging Should Be Part of Your Content Marketing Strategy
April 16, 2019
Does your content marketing strategy include a guest blogging campaign? Here's why you need to start one today, as well as tips and techniques on different ways to execute this plan.
6 Reasons Why You Need Email Newsletters in Your Content Marketing Strategy
April 8, 2019
Including an automated email newsletter plan in your content marketing strategy allows you to work with your customers through all stages of the marketing funnel.
The Marketing Flywheel: Has This Approach to Customer Relationships Replaced the Marketing Funnel?
April 3, 2019
The marketing flywheel is here and looking to replace the traditional funnel. Learn how this shift in thinking about lead generation changes the way content marketers frame their strategy.
Brandpoint Announces New Office Opening in Chicago
April 2, 2019
Brandpoint, a content marketing agency, has opened a second office in Chicago, IL.
How Does Content Marketing Drive Sales?
March 19, 2019
Is your content marketing paying off? See how your content marketing efforts can have a direct impact on sales and how to use content to make your sales team's life easier.