HR professionals need to act like content marketers in order to attract and retain top talent. Building a strong employer brand is key to your business' success.
Everything you need to know to best promote your brand while you're at a conference or event.
The MAT release is a paid media solution to secure guaranteed media coverage. This post covers the benefits of the MAT release, examples, common misconceptions, and how to fit it in your media plan.
Do your sales and marketing teams share the same perspective on your organization's customer journey? Learn how this simple yet critical factor can strengthen the alignment between the two teams to boost your content and sales performance.
September 20, 2019
Kristi Daraban is no stranger to the marketing world. She’s been in executive leadership positions in the digital and social media marketing space for over 15 years at companies...
September 19, 2019
Can you believe we’re already planning for the fourth quarter of 2019? This is one of the busiest times of year for many companies, and preparation is in full...
September 18, 2019
Convincing someone that they need a product or service can be extremely difficult, especially if this person is a cold call or email. Even with warm leads or referrals,...
September 16, 2019
What is social advocacy and why is it important? Through different marketing strategies, your brand can build credibility and generate buzz to boost your company's reputation.
September 11, 2019
What a whirlwind Content Marketing World 2019 was! This was my first official marketing conference that I’ve gone to solely as an attendee, and I’m glad my inaugural convention...
September 10, 2019
The Season for Marketers This time of year, end of summer and early fall, is apparently the season for marketers. Between the Digital Summit Series, Content Marketing World, Inbound...
September 9, 2019
In a market where there are more unemployed Americans than there are jobs openings, companies need to take extra steps to stand out from the crowd. A simple job...
September 3, 2019
The Chicago Digital Summit was a week full of “firsts” for me, as well as for Brandpoint! Brandpoint has attended the Minneapolis leg of the conference as as sponsor...
August 27, 2019
Are you debating on whether you should work with a content marketing agency or if you should hire an internal team? Here are the cost differentials to help you with your budget and decision.