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Social Personas and Culturally Relevant Content: An Interview with Kristi Daraban of Nationwide

September 20, 2019

Kristi Daraban is no stranger to the marketing world. She’s been in executive leadership positions in the digital and social media marketing space for over 15 years at companies...

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7 Tips to Reach Consumers in Print During the Holidays

September 19, 2019

Can you believe we’re already planning for the fourth quarter of 2019? This is one of the busiest times of year for many companies, and preparation is in full...

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10 Tips for Overcoming Common Sales Objections

September 18, 2019

Convincing someone that they need a product or service can be extremely difficult, especially if this person is a cold call or email. Even with warm leads or referrals,...

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What is Social Advocacy?

September 16, 2019

What is social advocacy and why is it important? Through different marketing strategies, your brand can build credibility and generate buzz to boost your company's reputation.

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Content Marketing World 2019 Recap: 9 Things I Learned at This Year’s Conference

September 11, 2019

What a whirlwind Content Marketing World 2019 was! This was my first official marketing conference that I’ve gone to solely as an attendee, and I’m glad my inaugural convention...

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Content Marketing World 2019 Recap: Takeaways from Social Media and Creativity Focused Sessions

September 10, 2019

The Season for Marketers This time of year, end of summer and early fall, is apparently the season for marketers. Between the Digital Summit Series, Content Marketing World, Inbound...

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Employer Branding Inspiration: 5 Companies That Are Killing Their HR Game

September 9, 2019

In a market where there are more unemployed Americans than there are jobs openings, companies need to take extra steps to stand out from the crowd. A simple job...

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Our First Time at the Chicago Digital Summit

September 3, 2019

The Chicago Digital Summit was a week full of “firsts” for me, as well as for Brandpoint! Brandpoint has attended the Minneapolis leg of the conference as as sponsor...

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A Content Marketing Agency vs. an In-House Team: Who Should You Hire?

August 27, 2019

Are you debating on whether you should work with a content marketing agency or if you should hire an internal team? Here are the cost differentials to help you with your budget and decision.

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