The PESO model is a powerful way to integrate PR and marketing strategies to reach and convert your audience at every channel and every stage of the sales funnel. While the PESO model is often applied to higher level...
Do your sales and marketing teams share the same perspective on your organization's customer journey? Learn how this simple yet critical factor can strengthen the alignment between the two teams to boost your content and sales performance.
These 6 best practices will help you create stronger calls-to-action (CTAs) to increase conversion rates and generate more leads from your digital content.
PESO is a converged media strategy that will help your business reach new audiences with strategic content.
April 3, 2019
The marketing flywheel is here and looking to replace the traditional funnel. Learn how this shift in thinking about lead generation changes the way content marketers frame their strategy.
April 2, 2019
Brandpoint, a content marketing agency, has opened a second office in Chicago, IL.
March 19, 2019
Is your content marketing paying off? See how your content marketing efforts can have a direct impact on sales and how to use content to make your sales team's life easier.
March 5, 2019
Three examples of B2B and B2C product launches that engaged users early on with high-quality content.
March 5, 2019
These five content assets will help you reach your audience to spark curiosity and interest in your new product while expanding your overall content library.
March 4, 2019
The PESO model is a powerful way to integrate PR and marketing strategies to reach and convert your audience at every channel and every stage of the sales funnel....
February 27, 2019
Do your sales and marketing teams share the same perspective on your organization's customer journey? Learn how this simple yet critical factor can strengthen the alignment between the two teams to boost your content and sales performance.
February 25, 2019
What qualities make for a successful MAT release? Using data from the Brandpoint Editor Survey, along with our 20+ years of partnering with media organizations, we share our top tips to make the most of your MAT release distribution.
February 25, 2019
The MAT release is a paid media solution to secure guaranteed media coverage. This post covers the benefits of the MAT release, examples, common misconceptions, and how to fit it in your media plan.