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10 Proven MAT Release Writing Tips

February 25, 2019

What qualities make for a successful MAT release? Using data from the Brandpoint Editor Survey, along with our 20+ years of partnering with media organizations, we share our top tips to make the most of your MAT release distribution.

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What is a MAT Release?

February 25, 2019

The MAT release is a paid media solution to secure guaranteed media coverage. This post covers the benefits of the MAT release, examples, common misconceptions, and how to fit it in your media plan.

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How to Avoid the Hard-Sell in Your Sponsored Content

February 22, 2019

Where does sponsored content go wrong? If the copy is too advertorial or focuses on your brand, it may deter readers. Learn how to create sponsored content that connects with readers.

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How to Write an Effective Call-to-Action that Converts

January 30, 2019

These 6 best practices will help you create stronger calls-to-action (CTAs) to increase conversion rates and generate more leads from your digital content.

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3 Ways Content Fuels Your Online Reputation Management Strategy

January 23, 2019

By pairing a strong content and Online Reputation Management (ORM) strategy, marketers can ethically protect and repair their brand’s reputation. These three key pieces of content play a crucial role in establishing credibility and trust with online audiences.

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How Content Accelerates Lead Generation

December 27, 2018

These 5 types of content will help you establish credibility, generate more leads and move prospects through the sales funnel.

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What is Content Optimization? 5 Tips on Writing for SEO

December 13, 2018

Your guide to content optimization that explains how Google ranks content, why optimization is a crucial activity for growing a business, how to determine what content to optimize and 5 SEO tips to boost your search rankings.

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How to Write Blogs Faster (Without Sacrificing Quality)

December 5, 2018

When it comes to blogging, quality is key if you want to see results. But when marketing teams are tight on resources, it can be tough to execute blog posts in a timely and consistent manner. Use these 5 tips to speed up the writing process.

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PESO Model for PR: Paid, Earned, Shared, Owned Media

November 28, 2018

PESO is a converged media strategy that will help your business reach new audiences with strategic content.

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