These 6 best practices will help you create stronger calls-to-action (CTAs) to increase conversion rates and generate more leads from your digital content.
PESO is a converged media strategy that will help your business reach new audiences with strategic content.
A content audit is an important task to get better results from your digital content. But if you have a small team and little-to-no time, a content audit can be a daunting project. Here's how to simplify the content audit by breaking it into two parts.
We cover the three main ways to build and restructure your content marketing team: Hire internally, recruit freelancers or entrust an agency.
October 22, 2018
A reflection on the 2018 PRSA International Conference in Austin. This year’s theme, “convergence,” gave way to the omnipresent themes of ethics, diversity and purpose-driven marketing.
October 16, 2018
We cover the three main ways to build and restructure your content marketing team: Hire internally, recruit freelancers or entrust an agency.
October 8, 2018
What makes branded content GOOD? We pull our favorite examples including emails, video, social media, quizzes and blog posts, and analyze why they work.
September 18, 2018
Content greatly affects your Google Ads Quality Score. Follow these steps to improve your PPC campaigns, save money and provide more relevant content for searchers.
September 11, 2018
We identified four must-know key trends and takeaways from the biggest content marketing event of the year.
September 10, 2018
Jay Tandan, U.S. Digital Marketing Manager for Ben & Jerry’s, explains why the popular ice cream brand takes a stance on political and social issues, and how it impacts their social media efforts:
August 28, 2018
From VR to shooting star drones to self-driving vehicles, Intel is more than a PC company. Scott Jaworski, Director of Global Social Media at Intel, gives us an inside look at Intel’s social media practice.
August 27, 2018
Whether building a new content team or reorganizing your existing one, the key is to hire roles that fulfill the six steps of the content creation process. We outline the responsibilities for each step and how your content marketing team (and overall business) will benefit from a new structure.
August 22, 2018
Carissa is Senior Marketing Manager & Storyteller at McKesson. She discusses her transition from tech to healthcare, how she stays creative and what being a storyteller means to her.