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Our team of experts share their expertise, offering you a window into the ever-evolving world of branded content and media placement.

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What is Controlled Media?

What is Controlled Media?

Written by

Emily Bollinger

Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

Written by

MaDonna Sheehy

PESO-paid-earned-shared-owned

PESO Model for PR: Paid, Earned, Shared, Owned Media

Written by

Valerie Turgeon

How PR Pros Can Earn High-Quality Metrics for Their Thought Leadership Content

Written by

MaDonna Sheehy

The Future of the PR Industry: Top 6 Trends [Infographic]

Written by

MaDonna Sheehy

How to Enhance Your Media Placements with Brandpoint’s New Broadcast Coverage

Written by

Curtis Smith

When Should Your Brand Join in on a Viral Moment on Social Media?

Written by

MaDonna Sheehy

sponsored content examples

14 Examples of Sponsored Content: Best Illustrations of the Growing Paid Media Strategy

Written by

Erik Lindquist

The Increasing Need to Merge Business with Brand: How ESG is Flooding the Media Cycle

Written by

Curtis Smith