What is Social Advocacy?
September 16, 2019
What is social advocacy and why is it important? Through different marketing strategies, your brand can build credibility and generate buzz to boost your company's reputation.
FEATURED POST:
How Your Content Marketing Supports Your Employer Branding
HR professionals need to act like content marketers in order to attract and retain top talent. Building a strong employer brand is key to your business' success.
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FEATURED POST:
How to Market Your Business While Attending an Event or Trade Show [Printable Checklist]
Everything you need to know to best promote your brand while you're at a conference or event.
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FEATURED POST:
What is a MAT Release?
The MAT release is a paid media solution to secure guaranteed media coverage. This post covers the benefits of the MAT release, examples, common misconceptions, and how to fit it in your media plan.
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FEATURED POST:
The Customer Journey as the Path to Creating B2B Sales and Marketing Alignment
Do your sales and marketing teams share the same perspective on your organization's customer journey? Learn how this simple yet critical factor can strengthen the alignment between the two teams to boost your content and sales performance.
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Most Recent Posts:
Content Marketing World 2019 Recap: 9 Things I Learned at This Year’s Conference
September 11, 2019
What a whirlwind Content Marketing World 2019 was! This was my first official marketing conference that I’ve gone to solely as an attendee, and I’m glad my inaugural convention...
Content Marketing World 2019 Recap: Takeaways from Social Media and Creativity Focused Sessions
September 10, 2019
The Season for Marketers This time of year, end of summer and early fall, is apparently the season for marketers. Between the Digital Summit Series, Content Marketing World, Inbound...
Employer Branding Inspiration: 5 Companies That Are Killing Their HR Game
September 9, 2019
In a market where there are more unemployed Americans than there are jobs openings, companies need to take extra steps to stand out from the crowd. A simple job...
Our First Time at the Chicago Digital Summit
September 3, 2019
The Chicago Digital Summit was a week full of “firsts” for me, as well as for Brandpoint! Brandpoint has attended the Minneapolis leg of the conference as as sponsor...
A Content Marketing Agency vs. an In-House Team: Who Should You Hire?
August 27, 2019
Are you debating on whether you should work with a content marketing agency or if you should hire an internal team? Here are the cost differentials to help you with your budget and decision.
11 Ways Tech Brands Can Generate Buzz Around New Product Launches
August 26, 2019
Any brand can have a successful product launch with the appropriate planning, execution and creativity. Here are a few tactics you can use (with examples) to generate buzz around a new tech product even if you’re not Apple.
How Your Content Marketing Supports Your Employer Branding
August 21, 2019
HR professionals need to act like content marketers in order to attract and retain top talent. Building a strong employer brand is key to your business' success.
A Look into Sales Engagement with the Co-Founder of InStereo: An Interview with Adam Post
August 20, 2019
InStereo was started with a simple premise: creating a consulting services organization that wasn’t focused on tools and tech, but instead focused on creating the best possible experience for...