How to Improve Your Google Ads Quality Score With Better Content
September 18, 2018
Content greatly affects your Google Ads Quality Score. Follow these steps to improve your PPC campaigns, save money and provide more relevant content for searchers.
FEATURED POST:
Top Marketing Conferences in 2019
Transform your business and your career by learning about the latest marketing strategies, technology and trends at one of these highly-rated national conferences.
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Conducting a Content Audit: How to Update Old Posts
A content audit is an important task to get better results from your digital content. But if you have a small team and little-to-no time, a content audit can be a daunting project. Here's how to simplify the content audit by breaking it into two parts.
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3 Ways to Build Your Content Team
We cover the three main ways to build and restructure your content marketing team: Hire internally, recruit freelancers or entrust an agency.
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Content We Love: Expert Marketers Share Their Favorite Branded Content
What makes branded content GOOD? We pull our favorite examples including emails, video, social media, quizzes and blog posts, and analyze why they work.
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Content Marketing World 2018: Key Trends and Takeaways
September 11, 2018
We identified four must-know key trends and takeaways from the biggest content marketing event of the year.
How an Ice Cream Brand is Changing the World: An Interview with Jay Tandan of Ben & Jerry’s
September 10, 2018
Jay Tandan, U.S. Digital Marketing Manager for Ben & Jerry’s, explains why the popular ice cream brand takes a stance on political and social issues, and how it impacts their social media efforts:
How Intel Became a Tech Leader on Social Media: An Interview with Scott Jaworski
August 28, 2018
From VR to shooting star drones to self-driving vehicles, Intel is more than a PC company. Scott Jaworski, Director of Global Social Media at Intel, gives us an inside look at Intel’s social media practice.
How to Structure the Perfect Content Creation Team
August 27, 2018
Whether building a new content team or reorganizing your existing one, the key is to hire roles that fulfill the six steps of the content creation process. We outline the responsibilities for each step and how your content marketing team (and overall business) will benefit from a new structure.
Storytelling & Career Building: An Interview with Carissa Lapura of McKesson
August 22, 2018
Carissa is Senior Marketing Manager & Storyteller at McKesson. She discusses her transition from tech to healthcare, how she stays creative and what being a storyteller means to her.
What is E-A-T and How Can It Improve the Credibility & Quality of Your Content?
August 20, 2018
How to create higher quality content by demonstrating expertise, authority and trust (EAT) in your content. We break down what to do to strengthen each component and help boost your search engine rankings.
6 Ways to Optimize Content for Voice Search
August 20, 2018
As more people use voice search and digital assistants, marketers will need to change the way they create and optimize content. But the transition to voice search isn't as complicated as you might think.
9 Rules for Establishing Credibility and E-A-T in Your Content
August 17, 2018
Since a recent search engine algorithm update, Google has placed a greater emphasis on building credibility by displaying expertise, authority and trust (E-A-T) in content. These 9 rules will help your brand create more credible content to benefit your audience and your search rankings.