The Impact of Social Selling: An Interview With Jennifer Janowski of GE Healthcare
August 14, 2018
Jennifer provides an inside look at how her team at GE has transformed the way they use social media to connect, build relationships and drive sales.
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Top Marketing Conferences in 2019
Transform your business and your career by learning about the latest marketing strategies, technology and trends at one of these highly-rated national conferences.
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Conducting a Content Audit: How to Update Old Posts
A content audit is an important task to get better results from your digital content. But if you have a small team and little-to-no time, a content audit can be a daunting project. Here's how to simplify the content audit by breaking it into two parts.
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3 Ways to Build Your Content Team
We cover the three main ways to build and restructure your content marketing team: Hire internally, recruit freelancers or entrust an agency.
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Content We Love: Expert Marketers Share Their Favorite Branded Content
What makes branded content GOOD? We pull our favorite examples including emails, video, social media, quizzes and blog posts, and analyze why they work.
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Most Recent Posts:
Video Marketing: 7 Tips for Writing a Great Video Script
August 13, 2018
Before hitting record, writing a video script will ensure a streamlined process and higher quality content. However, video scripts differ from other written marketing materials. Use these tips to write a script that sounds natural and resonates with viewers.
3 Ways Content Fuels Your Online Reputation Management Strategy
August 9, 2018
While there are many tactics for protecting and repairing a brand's online reputation, content plays a vital role in all of them. Here are three pieces of content you need in your reputation management strategy and how they positively impact your brand.
Activating Brand Authenticity on Social Media: An Interview With John Graham of Merck & Co.
August 6, 2018
John Graham explains how to make genuine connections with customers on social media, what “going viral" actually means & what you need to execute a social strategy.
How Grubhub Plans & Creates Social Media Content: An Interview with Mallorie Rosenbluth
July 30, 2018
How does Grubhub keep a steady stream of social media posts for their millions of hungry followers? We interview Grubhub's Head of Social Media to find out.
Establishing Trust with Earned Media: How to Write a Personalized Pitch
July 26, 2018
Consumer skepticism of content is rising. Securing earned media placements in trustworthy sources is still a valuable PR tactic. But it’s tougher than ever to catch the attention of editors and bloggers. Here’s how to make your pitch stand out.
8 Common Social Media Marketing Mistakes
July 24, 2018
Here are eight of the top social media marketing mistakes to avoid, what to do instead, and examples of brands who learned their lesson the hard way.
Case Study Template: How to Share Your Company’s Success & Win Business
July 12, 2018
Case studies are a must-have in any content library. Here’s a step-by-step template to help you create an effective case study that will win business.
Creating a Content Strategy That Booms But Never Bombs
July 3, 2018
You might publish blog posts, send emails and publish social media posts. But do you have a content strategy that supports it? A content marketing practice without a strategy...