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Top Marketing Conferences in 2019

November 19, 2018

Transform your business and your career by learning about the latest marketing strategies, technology and trends at one of these highly-rated national conferences.

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Conducting a Content Audit: How to Update Old Posts

November 13, 2018

A content audit is an important task to get better results from your digital content. But if you have a small team and little-to-no time, a content audit can be a daunting project. Here's how to simplify the content audit by breaking it into two parts.

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What Should Your Marketing Technology Stack Look Like? [INFOGRAPHIC]

October 30, 2018

Build a simple marketing technology (martech) stack by choosing tools from these five categories. Together, these tools will streamline processes, increase productivity & boost results.

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Themes of Integrity and Ethics Dominate 2018 PRSA International Conference

October 22, 2018

A reflection on the 2018 PRSA International Conference in Austin. This year’s theme, “convergence,” gave way to the omnipresent themes of ethics, diversity and purpose-driven marketing.

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3 Ways to Build Your Content Team

October 16, 2018

We cover the three main ways to build and restructure your content marketing team: Hire internally, recruit freelancers or entrust an agency.

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Content We Love: Expert Marketers Share Their Favorite Branded Content

October 8, 2018

What makes branded content GOOD? We pull our favorite examples including emails, video, social media, quizzes and blog posts, and analyze why they work.

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How to Improve Your Google Ads Quality Score With Better Content

September 18, 2018

Content greatly affects your Google Ads Quality Score. Follow these steps to improve your PPC campaigns, save money and provide more relevant content for searchers.

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Content Marketing World 2018: Key Trends and Takeaways

September 11, 2018

We identified four must-know key trends and takeaways from the biggest content marketing event of the year.

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How an Ice Cream Brand is Changing the World: An Interview with Jay Tandan of Ben & Jerry’s

September 10, 2018

Jay Tandan, U.S. Digital Marketing Manager for Ben & Jerry’s, explains why the popular ice cream brand takes a stance on political and social issues, and how it impacts their social media efforts:

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