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What is E-A-T and How Can It Improve the Credibility & Quality of Your Content?

August 20, 2018

How to create higher quality content by demonstrating expertise, authority and trust (EAT) in your content. We break down what to do to strengthen each component and help boost your search engine rankings.

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6 Ways to Optimize Content for Voice Search

August 20, 2018

As more people use voice search and digital assistants, marketers will need to change the way they create and optimize content. But the transition to voice search isn't as complicated as you might think.

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9 Rules for Establishing Credibility and E-A-T in Your Content

August 17, 2018

Since a recent search engine algorithm update, Google has placed a greater emphasis on building credibility by displaying expertise, authority and trust (E-A-T) in content. These 9 rules will help your brand create more credible content to benefit your audience and your search rankings.

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The Impact of Social Selling: An Interview With Jennifer Janowski of GE Healthcare

August 14, 2018

Jennifer provides an inside look at how her team at GE has transformed the way they use social media to connect, build relationships and drive sales.

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Video Marketing: 7 Tips for Writing a Great Video Script

August 13, 2018

Before hitting record, writing a video script will ensure a streamlined process and higher quality content. However, video scripts differ from other written marketing materials. Use these tips to write a script that sounds natural and resonates with viewers.

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Activating Brand Authenticity on Social Media: An Interview With John Graham of Merck & Co.

August 6, 2018

John Graham explains how to make genuine connections with customers on social media, what “going viral" actually means & what you need to execute a social strategy.

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How Grubhub Plans & Creates Social Media Content: An Interview with Mallorie Rosenbluth

July 30, 2018

How does Grubhub keep a steady stream of social media posts for their millions of hungry followers? We interview Grubhub's Head of Social Media to find out.

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Establishing Trust with Earned Media: How to Write a Personalized Pitch

July 26, 2018

Consumer skepticism of content is rising. Securing earned media placements in trustworthy sources is still a valuable PR tactic. But it’s tougher than ever to catch the attention of editors and bloggers. Here’s how to make your pitch stand out.

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8 Common Social Media Marketing Mistakes

July 24, 2018

Here are eight of the top social media marketing mistakes to avoid, what to do instead, and examples of brands who learned their lesson the hard way.

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