Everything you need to know to best promote your brand while you're at a conference or event.
The MAT release is a paid media solution to secure guaranteed media coverage. This post covers the benefits of the MAT release, examples, common misconceptions, and how to fit it in your media plan.
Do your sales and marketing teams share the same perspective on your organization's customer journey? Learn how this simple yet critical factor can strengthen the alignment between the two teams to boost your content and sales performance.
PESO is a converged media strategy that will help your business reach new audiences with strategic content.
May 30, 2019
With Brandpoint's Expert Series, companies can leverage thought leadership videos and bylined articles to boost awareness and encourage social advocacy within their organization.
May 16, 2019
Financial service marketers need to always keep their eyes open for new trends, both in their industry and in the marketing world. Here are the biggest marketing trends for 2019.
May 9, 2019
Brandpoint had the honor of attending the 2019 MN PRSA Classics Awards as both a sponsor and as a member of the local PR community.
May 7, 2019
While financial marketers face unique challenges in their industry, many of the struggles they have are shared with marketers in all industries. Here are four of the top challenges and ways to address them.
April 24, 2019
The Minnesota PRSA Classics Awards is celebrating its 41st anniversary this year. We sat down with MN PRSA President Greg Zimprich to learn the history of the event and the future he sees for PR professionals.
April 16, 2019
Does your content marketing strategy include a guest blogging campaign? Here's why you need to start one today, as well as tips and techniques on different ways to execute this plan.
April 8, 2019
Including an automated email newsletter plan in your content marketing strategy allows you to work with your customers through all stages of the marketing funnel.
April 3, 2019
The marketing flywheel is here and looking to replace the traditional funnel. Learn how this shift in thinking about lead generation changes the way content marketers frame their strategy.
April 2, 2019
Brandpoint, a content marketing agency, has opened a second office in Chicago, IL.