These 6 best practices will help you create stronger calls-to-action (CTAs) to increase conversion rates and generate more leads from your digital content.
PESO is a converged media strategy that will help your business reach new audiences with strategic content.
A content audit is an important task to get better results from your digital content. But if you have a small team and little-to-no time, a content audit can be a daunting project. Here's how to simplify the content audit by breaking it into two parts.
We cover the three main ways to build and restructure your content marketing team: Hire internally, recruit freelancers or entrust an agency.
August 20, 2018
How to create higher quality content by demonstrating expertise, authority and trust (EAT) in your content. We break down what to do to strengthen each component and help boost your search engine rankings.
August 20, 2018
As more people use voice search and digital assistants, marketers will need to change the way they create and optimize content. But the transition to voice search isn't as complicated as you might think.
August 17, 2018
Since a recent search engine algorithm update, Google has placed a greater emphasis on building credibility by displaying expertise, authority and trust (E-A-T) in content. These 9 rules will help your brand create more credible content to benefit your audience and your search rankings.
August 14, 2018
Jennifer provides an inside look at how her team at GE has transformed the way they use social media to connect, build relationships and drive sales.
August 13, 2018
Before hitting record, writing a video script will ensure a streamlined process and higher quality content. However, video scripts differ from other written marketing materials. Use these tips to write a script that sounds natural and resonates with viewers.
August 6, 2018
John Graham explains how to make genuine connections with customers on social media, what “going viral" actually means & what you need to execute a social strategy.
July 30, 2018
How does Grubhub keep a steady stream of social media posts for their millions of hungry followers? We interview Grubhub's Head of Social Media to find out.
July 26, 2018
Consumer skepticism of content is rising. Securing earned media placements in trustworthy sources is still a valuable PR tactic. But it’s tougher than ever to catch the attention of editors and bloggers. Here’s how to make your pitch stand out.
July 24, 2018
Here are eight of the top social media marketing mistakes to avoid, what to do instead, and examples of brands who learned their lesson the hard way.