Top Marketing Conferences in 2019
November 19, 2018
Transform your business and your career by learning about the latest marketing strategies, technology and trends at one of these highly-rated national conferences.
FEATURED POST:
How to Develop a Budget for Product Launch Content Using the PESO Media Model
The PESO model is a powerful way to integrate PR and marketing strategies to reach and convert your audience at every channel and every stage of the sales funnel. While the PESO model is often applied to higher level...
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FEATURED POST:
The Customer Journey as the Path to Creating B2B Sales and Marketing Alignment
Do your sales and marketing teams share the same perspective on your organization's customer journey? Learn how this simple yet critical factor can strengthen the alignment between the two teams to boost your content and sales performance.
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FEATURED POST:
How to Write an Effective Call-to-Action that Converts
These 6 best practices will help you create stronger calls-to-action (CTAs) to increase conversion rates and generate more leads from your digital content.
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FEATURED POST:
PESO Model for PR: Paid, Earned, Shared, Owned Media
PESO is a converged media strategy that will help your business reach new audiences with strategic content.
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Most Recent Posts:
Conducting a Content Audit: How to Update Old Posts
November 13, 2018
A content audit is an important task to get better results from your digital content. But if you have a small team and little-to-no time, a content audit can be a daunting project. Here's how to simplify the content audit by breaking it into two parts.
What Should Your Marketing Technology Stack Look Like? [INFOGRAPHIC]
October 30, 2018
Build a simple marketing technology (martech) stack by choosing tools from these five categories. Together, these tools will streamline processes, increase productivity & boost results.
Themes of Integrity and Ethics Dominate 2018 PRSA International Conference
October 22, 2018
A reflection on the 2018 PRSA International Conference in Austin. This year’s theme, “convergence,” gave way to the omnipresent themes of ethics, diversity and purpose-driven marketing.
3 Ways to Build Your Content Team
October 16, 2018
We cover the three main ways to build and restructure your content marketing team: Hire internally, recruit freelancers or entrust an agency.
Content We Love: Expert Marketers Share Their Favorite Branded Content
October 8, 2018
What makes branded content GOOD? We pull our favorite examples including emails, video, social media, quizzes and blog posts, and analyze why they work.
How to Improve Your Google Ads Quality Score With Better Content
September 18, 2018
Content greatly affects your Google Ads Quality Score. Follow these steps to improve your PPC campaigns, save money and provide more relevant content for searchers.
Content Marketing World 2018: Key Trends and Takeaways
September 11, 2018
We identified four must-know key trends and takeaways from the biggest content marketing event of the year.
How an Ice Cream Brand is Changing the World: An Interview with Jay Tandan of Ben & Jerry’s
September 10, 2018
Jay Tandan, U.S. Digital Marketing Manager for Ben & Jerry’s, explains why the popular ice cream brand takes a stance on political and social issues, and how it impacts their social media efforts: