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The Impact of Social Selling: An Interview With Jennifer Janowski of GE Healthcare

August 14, 2018

Jennifer provides an inside look at how her team at GE has transformed the way they use social media to connect, build relationships and drive sales.

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Video Marketing: 7 Tips for Writing a Great Video Script

August 13, 2018

Before hitting record, writing a video script will ensure a streamlined process and higher quality content. However, video scripts differ from other written marketing materials. Use these tips to write a script that sounds natural and resonates with viewers.

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3 Ways Content Fuels Your Online Reputation Management Strategy

August 9, 2018

While there are many tactics for protecting and repairing a brand's online reputation, content plays a vital role in all of them. Here are three pieces of content you need in your reputation management strategy and how they positively impact your brand.

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Activating Brand Authenticity on Social Media: An Interview With John Graham of Merck & Co.

August 6, 2018

John Graham explains how to make genuine connections with customers on social media, what “going viral" actually means & what you need to execute a social strategy.

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How Grubhub Plans & Creates Social Media Content: An Interview with Mallorie Rosenbluth

July 30, 2018

How does Grubhub keep a steady stream of social media posts for their millions of hungry followers? We interview Grubhub's Head of Social Media to find out.

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Establishing Trust with Earned Media: How to Write a Personalized Pitch

July 26, 2018

Consumer skepticism of content is rising. Securing earned media placements in trustworthy sources is still a valuable PR tactic. But it’s tougher than ever to catch the attention of editors and bloggers. Here’s how to make your pitch stand out.

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8 Common Social Media Marketing Mistakes

July 24, 2018

Here are eight of the top social media marketing mistakes to avoid, what to do instead, and examples of brands who learned their lesson the hard way.

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Case Study Template: How to Share Your Company’s Success & Win Business

July 12, 2018

Case studies are a must-have in any content library. Here’s a step-by-step template to help you create an effective case study that will win business.

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Creating a Content Strategy That Booms But Never Bombs

July 3, 2018

You might publish blog posts, send emails and publish social media posts. But do you have a content strategy that supports it? A content marketing practice without a strategy...

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