Minnesota Department of Health
The Minnesota Department of Health used a Regional Guaranteed Media Placement to hyper-target their content for their Quit Partner MN campaign.
Meet the client
Haberman, a Minnesota-based full-service marketing communications agency, was looking to help the Minnesota Department of Health get the word out about their smoking cessation campaign, Quit Partner MN. The team wanted to target the exact demographic they were hoping to reach with the goal of ensuring the right message got to the right people to boost awareness. The team at Haberman was looking for a partner to help distribute this content to a specific state.
Situation
Haberman had a great piece of content already but needed help with reaching the right audience in Minnesota. They wanted guaranteed results for their client, supported by awareness and audience metrics.
Strategy
Brandpoint and Haberman worked together to create a hyper-targeted campaign by distributing a Regional Guaranteed Media Placement utilizing the already-created content.
Results
The teams were able to reach an audience of over 900,000 in their target market of Minnesota.
