Nature Lake
Promoted Instagram Stories helped increase brand awareness around this eCommerce company’s new line.
Meet the client
Nature Lake is a sustainability-focused cleaning solution company that offers a variety of products that use less plastic in their packaging. Their products come in a dissolvable tablet, saving money on shipping costs and being environmentally conscious by not shipping water.
Situation
Nature Lake came to us wanting a solution to gaining awareness around their new sustainable product, Clog and Sandal Wash, and staking out a share of the natural cleaning solutions market. They partnered with Brandpoint to find a way to widely promote their products.
Strategy
Since Nature Lake needed an option to get their brand name and product offerings out there to a specific audience, they decided to implement our Social Promotion option, using Instagram Stories. These Instagram stories are perfect for younger generations using Instagram and allow targeting to specific audiences.
Execution
These stories consisted of short images and videos that appeared separate from user’s feeds and are available for 24 hours. We promoted them over a month-long period, allowing users to share and save stories. The look and feel of these ads was very natural and native to the Instagram platform.
