DIGITAL MARKETING

Unisys

See how this tech company earned a major TV placement after a MAT Release distribution  

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SITE AUDIENCE REACH IN TOP 10 US DMA REGIONS
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Feature segment on the today show

Earning major awareness for a new product launch

Unisys’s product, Digi-Pet™ enables airlines around the world to provide streamlined and stress-free pet transport for their customers and their pets. Pet transport is a topic that has received much attention of late, as it seems every major news organization has shared a story about the importance of pet safety.   

While promoting Digi-Pet™, Unisys wanted to stand out above their competition in the digital space.  

Using MAT Release distribution for massive audience reach

Unisys and Brandpoint worked together to create a MAT Release article featuring tips on pet safety to educate their audiences. This piece was distributed on Brandpoint’s industry-leading distribution network. 

In development for a segment that focused on pet safety in transportation specifically, a Today Show producer contacted a representative from Unisys to discuss Digi-Pet™ being featured on their show segment after seeing the article Brandpoint produced on a major online news publication.   

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