About Brandpoint

Who We Are

Innovation has been in our DNA since 1996. For over 20 years, we’ve used forward-thinking solutions to help connect content to real marketing and business success. And in that time, our core focus hasn’t changed: We use a strategic approach and high-quality content to help you build a better relationship with your audience.

As early adopters of the agile marketing movement and strong proponents of the Entrepreneurial Operating System (EOS), our team has provided with a solid — yet flexible — foundation for content marketing success and integrates seamlessly with your existing team and resources.

Our content creators and strategists are data-driven, wildly creative and dangerously talented. And we want to help you reach your most important marketing goals.

Our History

In 1996, our founders had a crazy idea: Use the internet and quality content to drive print clips for brands.

Of course, the digital landscape is completely different now than it was 20 years ago. And, although our core focus has stayed the same, our methods have not. Senior writer and marketer extraordinaire Laura Malm has been a part of Brandpoint’s evolution and shares how we embrace change to provide our clients with the best solutions possible:

Our  Leaders

An entrepreneurial content marketing agency needs passionate leaders. Meet ours.

Claire Berge

Todd DeLong

Laurie Etchen

Katy Gilligan

Adam McBroom

David Olson

Mike Paul

Gary Pedersen

Scott Severson

Core Values

Our goal is simple: Build a great company and a rewarding place to work by delivering the best results for our clients.


We use content to help our clients reach their goals to build a better business and give our employees the knowledge and skills to build better careers.


We value creativity both in the content we create and the solutions we offer. As your business evolves, we provide innovative content solutions to help it along the way.


Great things cannot be built without passion. We’re deeply passionate about the clients we serve, the company we’ve built and the people who power it.

Client Elation

Our greatest success comes from both providing outstanding results and being a great company to work with. Our clients expect more than “satisfaction” and that’s how we build our company.


Respect is the foundation of building trust with our clients and among ourselves. It’s the greatest tool at our disposal to deliver success and enhance our relationships among both clients and employees.

Quality of Life

We pride ourselves on providing an environment where dedication, opportunity, health and balance are daily goals. We strongly believe a challenging, rewarding career and a happy, balanced life are best achieved in tandem.


We like living in an environment where quality and expediency go together. We think “in a hurry” doesn’t mean “hastily” and our clients deserve our best work on their deadline.