Digital Reporting and Metrics
Brandpoint Dashboard
Your branded content, an expertly crafted message saying just what you want it to say, is ready to go. Now, our distribution team takes over and gets it out there into the world. With a few clicks, your content is in front of, literally, millions of people. Tracking your content on its journey? That’s the fun part.
With our personalized dashboard and reporting, you get up-to-the-minute intel about where your content is published, how many clicks it gets, and so much more. Our deep reporting shows you exactly who, what, where, when and how, with hard numbers, links and metrics.
Track your content’s performance in the Brandpoint Hub. That’s your starting dashboard, which contains a clickable list of current and past content. Click on the Reports button in the top menu, and you’re on your way to a deep dive into your content’s performance.
That Reports button will take you to a page for your content. Land on the Distribution tab. You’ll also see tabs for Brand Site Amplification and Optimize Your Distribution.
Here’s what you’ll find under each tab.
Distribution
Your main page for reporting, metrics and KPIs. It’s your deep-dive intel into your content’s performance, including:
Performance overview:Â This dashboard of general metrics includes the title of your content, its distribution date, removal date, word count and print downloads, if applicable. You’ll also find your total site audience, number of placements for online and print, and the ROI you’ve earned.
Interactive distribution map:Â A map of the U.S. shows the geographic distribution of your content. But that’s just where it starts. It gives you a breakdown of your placements by region, and more fun than that: each dot on the map is clickable, showing the name of the publication where your content appears and how many views it has, further broken down by the channel, either desktop or mobile. You can zoom in, zoom out, focus on an individual state, region or even one specific placement.
Distribution highlights:Â In this section, you’ll get down to the nitty-gritty, learning where it was placed, how large an audience saw it, and the regions where it’s doing the best.
Desktop and mobile:Â This graphic gives you a window into the habits of the people reading your content, breaking it down into how many viewed it on desktop or mobile.Â
Online placements:Â A clickable list features a direct link to every publisher site where your content appears, along with info about where the publication is located, its total audience, desktop audience and mobile audience. It also shows the ad value and the date when your content was distributed. Click on the name of the publication and you’ll be taken to the page where your content appears. Another fun fact: There will be so many results that this field is searchable through a Filter tab.Â
Print placements:Â If you’ve purchased print in addition to online distribution, you can see any actual clips of the article in the publication where it appears.Â
Brand Site Engagement and Traffic
If you have purchased any of our Guaranteed Traffic and Guaranteed Engagement offerings, you’ll see a dashboard showing metrics for:
Traffic achievement: These numbers are broken down by the clicks we guarantee and the clicks you actually get. Your actual numbers will be higher (guaranteed!).
CTR benchmark: This shows the benchmark and your actual click-through rate (which will be higher… guaranteed).
Clicks: The number of total visits to the landing page and the click-through rate.
Impressions: This is the total number of appearances on the network. You’ll top 1 million, guaranteed.
Click guarantee: This is the percentage of how many more clicks you’ll receive above our guarantee. Yep, we like to brag about it.
Optimize Your Distribution
This is a little added value for our clients. We share our best tips and tricks for you to extend the already enormous reach of your brand message. It’s about what you can do to augment what we’re doing, including sharing on social media, repurposing your content into another form, posting it on your website, and more.
Guaranteed results: Telling your success story through visuals
Through our visual and interactive reporting, you can tell your success story in a powerful way. Whether you’re a PR agency who just hit it out of the park for a client with the branded content we’ve created and distributed, or a direct client who is using our service for yourself, this reporting area of the HUB illustrates how far your content is reaching, who is reading it, how they’re reading it and the regions of the country where it is resonating.
It’s a picture of how you’ve engaged your audience, with Brandpoint’s help.