Writing and Editing Services
At Brandpoint, our professional writers and editors are the experts in creating powerful, impactful branded content. Our team produces carefully crafted storytelling that shines a light on who you are and what you stand for, communicating your brand in ways that will connect deeply with your audience.
Our team is made up of professional journalists, many of whom have worked at the very publications where your content will appear. They know how to write and edit a story like a journalist because they are journalists. So your message will not scream “Advertorial!” to the reader.
That’s a critically important part of our success. And, that’s not just our opinion.
Writing is only the beginning part of the process at Brandpoint. Your content goes through the same sort of rigorous editing that ensures the quality of any other content in the prestigious publications we work with. Our team of highly-experienced editors must sign off on it before we distribute it, period.
Adhering to the Associated Press Style gold standard used by most publications, our editors put their deep knowledge to work for your content. We guarantee your content will go through two pairs of editorial eyes before goes out the door.
But spelling errors and grammar fails aren’t all they’re scrutinizing. They also look for:
Our team of writers creates many types of content for our clients, including:
Feature articles are narratives that tell a story, typically about a person, event, trend or idea. They can be thought leadership pieces, case studies that highlight success stories, or pieces on timely topics of interest highlighting your business.
These are articles that typically include several bullet points. The Top 10 Travel Destinations for 2024. Ways to Turn Your Bathroom into a Spa. Tips for Getting Your Teenager to Talk at Dinner. They’re fun, informative and easy to read. Listicles are among the most popular, engaging content we produce.
Infographics use imagery and words to tell a story in a visual way. Long on graphics and short on words, infographics are especially effective for brands with data-heavy topics that can be distilled into an eye-catching visual to better engage consumers.
Videos should be short, punchy and to the point, and can include live action, animation or a combination of both.
Multimedia content is a powerful way to tell a story through a combination of text, voice, video and other formats. We use pull quotes, slides, polls, stats, and more.
Don’t know which type is best-suited for your message? We’ve got your back on that. During the creation process, many clients choose to have a collaboration meeting with our writers. In it, we talk about your message, your ideas of how best to get it out there and angles that will produce high engagement rates.
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