Content distribution is a pillar of the marketing and PR world. And while paid and earned media have been treated as separate, a more converged content distribution model is emerging. In a crowded media landscape, the fight for an audience is fiercer than ever.
Brandpoint can put you out in front. We offer content distribution solutions that masterfully blend paid and earned media to help you share your story with a massive audience and give you an edge on your competition.
The largest network in the industry.
Over the last 20 years, we’ve been building the largest MAT release distribution network in the industry, giving you access to a massive print, desktop and mobile audience with the highest quality content. Brandpoint will help you secure 1,000+ print and online placements and reach more than 130 million people every time..
Expand your audience.
Blog and social media posts are important ways to distribute content. But their effectiveness depends largely on the size of your existing audience. Sponsored content allows you to use your own branded content to tell your story to a new audience in the places they already like to visit.
Because banner ads are so 1998.
It’s no secret that traditional online advertising has been on the decline for quite some time. In fact, the most popular ad-blocking browser extension has been downloaded over 500 million times. But native advertising offers a completely different (and much more pleasant) ad experience to your potential audience, driving valuable clicks and traffic to your own content while avoiding ad-blockers.