Valuable marketing content – crafted to meet your business objectives and marketing goals.
As an extension of your team, Brandpoint supports our elite clientele with all aspects of digital content creation. Brandpoint’s writers, designers and strategists have extensive experience creating compelling branded content across many B2B and B2C industries.
Quality digital content is the best way to increase brand awareness, generate leads, and ultimately grow your business. Creating digital marketing content that engages your current audience, attracts new prospects and enables your sales team can be very difficult, especially if you have a small marketing team.
Brandpoint’s Approach to Creating Content
1. Evaluation: Conduct research and set benchmarks
We’ll conduct stakeholder interviews and gather information to put together a preliminary content marketing strategy that gets you closer to reaching your goals.
2. Planning: Scope out projects and create an editorial calendar
Your Account team will use their research and foundational strategy to identify the most effective means of reaching your goals.
3. Creation: We do what we do best
Our creative team will write, design and polish your content. You’ll review it and provide feedback in our proprietary content marketing platform until it’s perfect!
4. Optimization: Identify what works and do more of it
We’ll constantly measure your content against your KPIs to make sure we’re on the right track. We’ll work to optimize existing content on an ongoing basis and review and revise your strategy every 90 days.
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“Brandpoint has been a huge asset to our marketing team. They’re consulting with us on strategies that help us grow our business, and I love that working with Brandpoint feels like I’m working with someone from the Redpath team.”
Marketing Lead at Redpath Consulting Group
"Brandpoint creates high-quality, authentic content that resonates with our target audience. Our partnership allows us to secure print and online coverage conveniently and effectively. They've been an invaluable partner and play a key role in our PR strategy."
PR & Communications Specialist at Frontier Co-op
"BrandpointHUB provides an intuitive workflow from ideation to publishing that allows teams to work together, spend less time and have more control."
Managing Partner at Equals Three
"Brandpoint helped us meet our customers’ shifting expectations in the digital age without overstraining our internal resources."
Brand Marketing Manager at Homestead Gardens
"Switching over to BrandpointHUB has proven invaluable to us. It's so easy to navigate and eliminated confusion, duplicate work and wasted time."
Managing Editor at Wikimotive