Valuable marketing content – crafted to meet your business objectives and marketing goals.
As an extension of your team, Brandpoint supports our elite clientele with all aspects of digital content creation. Brandpoint’s writers, designers and strategists have extensive experience creating compelling branded content across many B2B and B2C industries.
Quality digital content is the best way to increase brand awareness, generate leads, and ultimately grow your business. Creating digital marketing content that engages your current audience, attracts new prospects and enables your sales team can be very difficult, especially if you have a small marketing team.
Brandpoint’s Approach to Creating Content
1. Evaluation: Conduct research and set benchmarks
We’ll conduct stakeholder interviews and gather information to put together a preliminary content marketing strategy that gets you closer to reaching your goals.
2. Planning: Scope out projects and create an editorial calendar
Your Account team will use their research and foundational strategy to identify the most effective means of reaching your goals.
3. Creation: We do what we do best
Our creative team will write, design and polish your content. You’ll review it and provide feedback in our proprietary content marketing platform until it’s perfect!
4. Optimization: Identify what works and do more of it
We’ll constantly measure your content against your KPIs to make sure we’re on the right track. We’ll work to optimize existing content on an ongoing basis and review and revise your strategy every 90 days.