Let Us Point You in the Right Direction
Brandpoint operates in three core content marketing practice areas that address the continuum of content marketing tactics: Content Strategy, Content Development and Content Distribution. Whether you need a blog or an enterprise-level content marketing campaign, Brandpoint delivers the bandwidth, proprietary services and expertise to achieve your business goals.
Your content is only as effective as the research and planning behind it. We’ll do the work and build a content strategy that’s fine-tuned to your business’s unique needs.
We produce written and visual content to power your inbound marketing efforts. You will work directly with our strategists and writers to assure your message is on-target and on-brand.
Insourced with Pride
Measuring Content Marketing ROI [Article and Podcast]
Sooner or later, any conversation about content marketing comes down to this simple question: What’s the return on my investment? Our article on precisely that topic, written by Brandpoint President Scott Severson and published both…
A Simple, No BS Method to Measure Content Marketing ROI
If you search online for “content marketing ROI,” you get close to 10 million results. The majority don’t provide anything particularly useful or actionable for typical marketers trying to justify their content marketing expenses to…
5 Key Questions to Ask When Planning an Earned Media Strategy
You may have heard of the term “earned media” being thrown around while reading marketing or PR industry news. Just what is it, and should you focus in on it? Or is it just another…