Let Us Point You in the Right Direction
Brandpoint operates in three core content marketing practice areas that address the continuum of content marketing tactics: Content Strategy, Content Development and Content Distribution. Whether you need a blog or an enterprise-level content marketing campaign, Brandpoint delivers the bandwidth, proprietary services and expertise to achieve your business goals.
Your content is only as effective as the research and planning behind it. We’ll do the work and build a content strategy that’s fine-tuned to your business’s unique needs.
We produce written and visual content to power your inbound marketing efforts. You will work directly with our strategists and writers to assure your message is on-target and on-brand.
Insourced with Pride
Stand Up or Stand Down: Should Your Content Marketing Take On Today’s Issues?
“If you don’t stand up, you don’t stand a chance.” “I stood for nothing, so I fell for everything.” Standing up for what you believe in is a great message for pop songs. But is…
Making it Personal: Using Personas to Create Custom Content
First thing’s first: What is a persona? When you’re writing content for your company’s blog or social media outlets like Facebook or Twitter, it’s essential to know who that content is being directed toward. By…
7 Lessons Content Marketing Can Learn from Direct Marketing
With all the hoopla surrounding content marketing these days, you would think the practice represents a brand new discovery for engaging your customer, establishing expertise, making yourself credible and putting your products or services top-of-mind…