Let Us Point You in the Right Direction
Brandpoint operates in three core content marketing practice areas that address the continuum of content marketing tactics: Content Strategy, Content Development and Content Distribution. Whether you need a blog or an enterprise-level content marketing campaign, Brandpoint delivers the bandwidth, proprietary services and expertise to achieve your business goals.
Your content is only as effective as the research and planning behind it. We’ll do the work and build a content strategy that’s fine-tuned to your business’s unique needs.
We produce written and visual content to power your inbound marketing efforts. You will work directly with our strategists and writers to assure your message is on-target and on-brand.
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IRCE Insights: 3 Internet Retailing Trends for 2015
As the annual Internet Retailing Conference and Exhibition (IRCE) approaches for 2015, I wanted to look at what is top-of-mind for online retailers from a content marketing perspective. One place to research this topic is…
4 Social Media Metrics You Can’t Afford to Ignore
If you’re not a numbers guru, the amount of data that comes along with a single social media account can feel bewildering. And that’s only one platform. Most companies juggle numerous platforms—and sometimes multiple accounts…
Who’s Driving Anyway? 4 Ways to Sync Up Your Content Marketing and Social Media Efforts
Content is driving the car but social is fueling its engine. Or as Jay Baer more eloquently says, “Content is fire. Social media is gasoline.” Regardless of your metaphor choice, it’s imperative that your content…