Let Us Point You in the Right Direction
Brandpoint operates in three core content marketing practice areas that address the continuum of content marketing tactics: Content Strategy, Content Development and Content Distribution. Whether you need a blog or an enterprise-level content marketing campaign, Brandpoint delivers the bandwidth, proprietary services and expertise to achieve your business goals.
Your content is only as effective as the research and planning behind it. We’ll do the work and build a content strategy that’s fine-tuned to your business’s unique needs.
We produce written and visual content to power your inbound marketing efforts. You will work directly with our strategists and writers to assure your message is on-target and on-brand.
Insourced with Pride
What Your Father Should Have Taught You About Native Advertising
In an article recently published by The Drum, Andrew Hirsch, CEO of John Brown Media, speaks out against native advertising. Citing the need for a brand to protect its established voice and identity, Hirsch claims…
Lies Don’t Sell When It Comes to Native Advertising
While native advertising is meant to blend in with its surroundings, it is by no means meant to play tricks on readers. The most successful native advertising campaigns are clear in their aim, and build…
Native Advertising Only Wins with Transparency and Valuable Content
Even though I’ve worked in online marketing – and specifically with brand content – for more than 15 years, I like to test myself. The experiment usually takes place at a coffee shop. While calmly…