Month: October 2021

4 Ways to Implement Corporate Social Responsibility into Your Marketing Plan

Your business is more than just a business — to gain traction with employees and customers, you must do more than sell a great product. To be successful with your audience today, it’s important to have a company vision that involves bettering society. This concept is called corporate social responsibility, and when it’s executed properly …

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Lauren Beane Cisco

Humanizing Your Brand through Social Media: An Interview with Lauren Beane of Cisco

Over the last few years, we’ve had to adapt our social media plans to fit the constantly changing social climate. We have grown so used to pivoting our plans that it’s easy to lose sight of the need for a consistent voice across all marketing channels, especially on social media. Finding consistency within your own …

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Expert Series Videos

NEW: Boost Credibility through Social Advocacy with Brandpoint’s Expert Series Videos

Brandpoint’s Expert Series is a new way we can help companies demonstrate knowledge of their industry and business via thought leadership videos and bylined articles. These high-quality editorial videos will include an interview with an expert from the company and will be distributed to select prestigious news sites for placement. These placements will also feature …

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