October 2021

4 Ways to Implement Corporate Social Responsibility into Your Marketing Plan

Your business is more than just a business — to gain traction with employees and customers, you must do more than sell a great product. To be successful with your audience today, it’s important to have a company vision that involves bettering society. This concept is called corporate social responsibility, and when it’s executed properly …

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NEW: Boost Credibility through Social Advocacy with Brandpoint’s Expert Series Videos

Content Promotion / By MaDonna Sheehy

Brandpoint’s Expert Series is a new way we can help companies demonstrate knowledge of their industry and business via thought leadership videos and bylined articles. These high-quality editorial videos will include an interview with an expert from the company and will be distributed to select prestigious news sites for placement. These placements will also feature …

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What’s the Difference Between Content Marketing and Copywriting?

Digital Marketing / By Pete Marshall

Our world is full of things that are similar, but also really different. It might be easy to tell apple cider from apple juice (one’s foggy, one’s clear), but how do you really tell a hawk from a falcon, an opera from a musical, or tacos from burritos? (Aren’t some soft-shelled tacos just small, poorly …

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