Month: April 2020

Smart Marketing Is Important

Don’t Social Distance Your Brand: Smart Marketing is Now More Important Than Ever

by Scott Severson with Chris Schafer Social distancing. If you’re like me, the line between social distancing and solitary confinement is starting to become very blurry. I’ve always enjoyed going to a physical office and I miss seeing and interacting with all my team members at Brandpoint and our clients every day. Yet we know …

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MAT Releases During Coronavirus

Writing in the New Normal: Can Your Message Still Help People During COVID-19?

A few months ago, you were ideating and creating a spring campaign. The plans you made suited the normal world, one filled with workdays, coffee, gatherings and outings. Now, with the outbreak of the COVID-19 pandemic, those ideas don’t really fit in to the world as we know it now. Not when people are dealing …

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Crisis Management: Brands That Are Successfully Using Video During COVID-19

In the midst of a crisis, you are challenged with deciding what to share on behalf of your brand. Are you struggling to determine what’s helpful, what’s not quite appropriate or what’s just noise? Crisis management is a tough situation to navigate as a marketer. No matter how the crisis affects your company, it’s important …

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