Month: March 2020

CPL Campaigns

Working Remote as a Marketer: Why Cost-Per-Lead Generation Campaigns Are Now More Important Than Ever

There’s an unsettled feeling in the world right now. It feels like everything is simultaneously frozen in place while also running a million miles a minute. So many of us are now self-isolating, working from our dining room tables while watching the news change on an hourly basis. Work must go on, even though a …

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How To Manage Your Brand’s Social Media Presence During Coronavirus

Do you manage your brand’s social media channels? If so, this one’s for you. As a social media manager and marketer, you already know how unpredictable the internet can be — that comes along with the job! We encounter new surprises daily and are good at keeping our heads on a swivel to stay on top of the most recent news or trends. Even …

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Getting Coverage in an Election Year

4 Ways that Content Marketing Can Help you Gain Coverage in an Election Year

It’s the radio spot you hear on the drive to work. It’s the TV commercial during the news break. It’s the ad that comes across your social media feed. It’s all over online and print news headlines. Because 2020 is a presidential election year, you can expect to be bombarded with political messages. This comes …

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What to Do If Your Marketing Event Was Canceled Because of COVID-19

Are your events canceled? Ours, too. As marketers, the strategies that normally help us bring in opportunities and new business for our company no longer are viable. Many companies have been faced with the difficult decision to cancel upcoming events that were important assets to their 2020 campaigns. Events are a marketing staple across many different industries, and they play a large role in lead generation efforts for the year. They are also key opportunities for driving brand …

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PR Communications and COVID-19

Coronavirus & PR: 6 Things Communications Professionals Should Do During COVID-19

If you work in communications or at a PR agency helping companies run their media campaigns, your job looks a whole lot different than it did a few weeks ago. Everything is shutting down or going online-only, but the reality that many businesses face is that what they do now is more important than ever. …

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Coronavirus Marketing Tips

Do’s & Don’ts for Marketing During the Coronavirus Crisis

We are in uncharted territory. The COVID-19 pandemic has completely taken hold of the news cycle and our attention. Regardless of your thoughts on the severity of the situation, it’s hard to deny the effect it’s already had on industries of all types. Events are being canceled, more and more people are staying home from …

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Key Executives Mega-Conference 2020 Takeaways

Perseverance and Innovation at Key Executives Mega-Conference 2020

Attending the annual Key Executives Mega-Conference for news publishers, this year hosted in Fort Worth, Texas, is my trusty method to gauge the state of the industry. Having attended almost all of the past conferences, I can say that the newspaper industry continues to hang on with stubborn optimism — despite its well-documented financial challenges. …

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