Are you are thinking about investing in content marketing? Or perhaps you’ve already seen initial successes by employing content marketing strategies, and you want to ramp up your efforts. Even though you’ve decided to put more time into these tactics, you still need to decide which path to choose: hiring an in-house team or working …
A Content Marketing Agency vs. an In-House Team: Who Should You Hire? Read More »
You’ve created your new, fantastic tech product. The next big undertaking is getting your target market as excited about it as you are, and doing so is just about as hard as it sounds. If only generating buzz around tech products was as easy for everyone as it is for Microsoft, Samsung or Amazon. A …
11 Ways Tech Brands Can Generate Buzz Around New Product Launches Read More »
I see it multiple times a day on LinkedIn. Someone in my network shares a link to an open position with a headline along the lines of, “Come join my awesome team.” The personal approach certainly helps. When I click through, though, I’m usually taken to a sterile job description and there is little to …
How Your Content Marketing Supports Your Employer Branding Read More »
InStereo was started with a simple premise: creating a consulting services organization that wasn’t focused on tools and tech, but instead focused on creating the best possible experience for the buyer. They help businesses implement sales engagement programs to personalize the sales experience, ultimately making buyers more likely to buy and the organization likely to …
This year’s Minneapolis Digital Summit was a great opportunity to meet up with marketers from around the area and to learn about upcoming trends, tactics and philosophies in the industry. With keynotes from Randi Zuckerberg of Zuckerberg Media and Damien Slattery of Fast Company, the themes of the conference centered on creating customer-first marketing strategies and always …
More and more companies are offering benefits surrounding philanthropy and team-focused volunteer days. Encouraging employees to give their time (during work hours) to help out local organizations is a great way to promote engagement within the company and a stronger team environment. Brandpoint agrees that this workplace benefit is an important one. Our company puts an …
Brandpoint Gives Back: The Minneapolis Crisis Nursery Read More »
Content marketing is the key to building a tech startup from the ground up. Many young companies turn to advertising to help grow their business, but they may find themselves running into problems very early on. The main challenge these companies face is that they can spend thousands of dollars on digital advertising and end …
Members of Gen Z, also known as “Post Millennials,” are starting to turn 22, myself included. We are entering the workforce and in turn are wielding an increasing amount of buyer power. By next year, it is predicted that we’ll account for somewhere between $29 billion to $123 billion in direct spending. This means that …
Content Marketing for Generation Z (From a Gen Z-er) Read More »
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