May 2019

Financial Service Marketing Trends

3 Major Marketing Trends for Financial Services in 2019

Marketing for financial institutions has always been an ever-changing, fast-paced challenge. Evolving technology and customer habits have shaped marketing strategies for those working in the financial services industry for as long as there have been banks. It’s no wonder that 51% of financial services marketers said that their largest challenge was keeping up with new marketing …

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2019 MN PRSA Classics Awards

Takeaways from the 2019 MN PRSA Classics Awards

Beth Wellman, Assistant Account Executive at Brandpoint, attended this year’s MN PRSA Classics Awards along with other members of the Brandpoint team. She is a member of Minnesota PRSA, and she volunteers as part of the chapter’s Communications committee.   The Classics Awards is undoubtedly the biggest event of the year for the Minnesota chapter …

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