Month: April 2019

The MN PRSA Classics Awards 2019

The Minnesota PRSA Classics Awards: An Interview with Greg Zimprich

Minnesota PRSA President Greg Zimprich has an impressive list of achievements. He has over 30 years of experience in the local PR community, including with General Mills, Honeywell and Medtronic. He’s been a member of PRSA for 30 years, as well, and is currently serving in his fifth term on the MN PRSA Board of …

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Why guest blogging should be part of your content marketing strategy

Why Guest Blogging Should Be Part of Your Content Marketing Strategy

Writing a perfect blog post is not always the easiest task. After deciding on a topic that fits into your overarching content strategy, choosing the most effective keywords and researching the subject matter itself, you have to sit down and WRITE the thing. But, once you’re finished, you’ll have a perfectly crafted article that’s a …

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Why B2B comapanies should have an email newsletter

6 Reasons Why You Need Email Newsletters in Your Content Marketing Strategy

A well-crafted email newsletter is a perfect way to bridge the gap between generated leads and happy clients. The people who you’re speaking to are the ones who willingly gave you their email, who downloaded your eBook or subscribed to your blog, and are basically saying, “Alright, show me what you got.” We all know …

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What is the marketing flywheel

The Marketing Flywheel: Has This Approach to Customer Relationships Replaced the Marketing Funnel?

Is the marketing funnel obsolete? Well, short answer: no. Long answer: kind of. While the funnel isn’t (and shouldn’t be) completely dead, there HAS been a shift in the way content marketers work within the company to best serve a customer. While the funnel is a helpful guide through the buyer’s journey and an effective …

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