While native advertising is meant to blend in with its surroundings, it is by no means meant to play tricks on readers. The most successful native advertising campaigns are clear in their aim, and build the brand’s credibility and trust among potential customers. These brands need to demonstrate that they are experts in the subject …
Lies Don’t Sell When It Comes to Native Advertising Read More »
Even though I’ve worked in online marketing – and specifically with brand content – for more than 15 years, I like to test myself. The experiment usually takes place at a coffee shop. While calmly sipping my non-fat soy latte, I will peruse one or two dozen articles on well-known media sites. After the fourth …
Native Advertising Only Wins with Transparency and Valuable Content Read More »
Most folks are believers these days: Content marketing does work to attract prospects to your website, engage them, move them along the sales funnel, turn them into customers, and even make them advocates fro your brand. But why does quality evergreen content, well researched articles and blogs, cost so much? Or does it? The cost …
Calculating the Lifetime Benefit of Evergreen Content Read More »
What would you say is the more effective content strategy tactic: to create content that’s only relevant for a few months, or to write articles that stay valuable for years? I would say the latter. If you work in content marketing, you may have heard the phrase “evergreen content” referenced in various industry blogs. Evergreen …
Keep Your Blog Relevant: Evergreen Content and the Need for Timeless Topics Read More »
The most important word in the acronym FAQ ‒ especially when it comes to creating evergreen content for your website or blog – is the first one. Dedicating blogs and other content to frequently asked questions about your business will pay off for many years to come, as consumers access your content again and again …
3 Reasons FAQs Make Ideal Evergreen Website Content Read More »
As social media grows more important in your content marketing mix, it’s essential to know how to deal with the dreaded Internet Troll. The Internet troll is a scary sort of fellow, though he may in fact be a she. You never know for sure, because this ugly creature basks anonymously under the bridge and …
Fight the Good Fight: How to Deal with Internet Trolls Read More »
Advertising on social media is expensive, and let’s be honest, most ads get ignored by savvy Internet users who know the information is biased because it is sponsored. There’s another option for boosting social media marketing success, though, and fortunately, it’s one that readers actually value: user-generated content. What exactly is user-generated content, or UGC? …
Key to Social Media Success: Unlocking User-Generated Content Read More »
Today, the Internet is more social than ever, and consumers are more vocal. Innovations in technology over the last decade have allowed individuals to influence what they want to see and experience from brands by providing user-generated content. Content marketers must take note. While this might sound like a PR disaster waiting to happen, brands …
You Talkin’ to Me? The Power of User-Generated Content Read More »