Month: August 2014

Native Advertising Only Wins with Transparency and Valuable Content

Even though I’ve worked in online marketing – and specifically with brand content – for more than 15 years, I like to test myself. The experiment usually takes place at a coffee shop. While calmly sipping my non-fat soy latte, I will peruse one or two dozen articles on well-known media sites. After the fourth …

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Keep Your Blog Relevant: Evergreen Content and the Need for Timeless Topics

What would you say is the more effective content strategy tactic: to create content that’s only relevant for a few months, or to write articles that stay valuable for years? I would say the latter. If you work in content marketing, you may have heard the phrase “evergreen content” referenced in various industry blogs. Evergreen …

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Key to Social Media Success: Unlocking User-Generated Content

Advertising on social media is expensive, and let’s be honest, most ads get ignored by savvy Internet users who know the information is biased because it is sponsored. There’s another option for boosting social media marketing success, though, and fortunately, it’s one that readers actually value: user-generated content. What exactly is user-generated content, or UGC? …

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You Talkin’ to Me? The Power of User-Generated Content

Today, the Internet is more social than ever, and consumers are more vocal. Innovations in technology over the last decade have allowed individuals to influence what they want to see and experience from brands by providing user-generated content. Content marketers must take note. While this might sound like a PR disaster waiting to happen, brands …

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