Audience Analysis

Ready to transform your marketing? Start with your audience.

Before you write a blog or promote a social media post, you need to identify both who your audience is and who you want them to be.

Understanding your audience will help you write more targeted content that attracts the type of people most valuable to your business, and is where Brandpoint begins every new strategy project. After getting a better understanding of your business profile and goals, we identify and document your unique buyer personas and their respective decision-making processes or buyer’s journeys.

Audience Analysis Image Brandpoint

We know that every business is different so our tactics vary from client to client. But every Brandpoint strategist begins by analyzing your available data. This process often includes:

  • Looking at your website analytics
  • Listening to your audience on social media
  • Investigating usage of existing tools, like your CRM or marketing automation platform
  • Conducting market research
  • Speaking directly to your clients

After reviewing this data, we then look for similarities among your prospects, leads and clients, such as their:

  • Title/Role
  • Company/Industry (company size, budget, etc.)
  • Lifestyle (education, marital status, etc.)
  • Demographics (age, gender, location, etc.)
  • Key personal identifiers (personality traits, skills, work habits, etc.)
  • Goals
  • Challenges
  • Products or services of interest

The better you understand your brand’s unique audience, the better you’ll understand the messages that will resonate with them. Ultimately, we analyze your audience as thoroughly as possible so that we can define a content marketing strategy that accommodates each of your personas’ needs.

Once the audience analysis is complete, the real fun begins.

Using comprehensive buyer personas, your Brandpoint team determines what type of content will be most engaging, thencreates the content and an associated strategy for sharing and promoting it.

Bottom Line: Brandpoint’s strategies will help you grow your audience, engage prospects, nurture leads and close deals.

Create content your audience will love.
Get ready to stand out!

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