Brandpoint Logo

MAT Release

Earn high-quality placements in online and print publications with sophisticated sponsored content distribution

What is a MAT Release? Two Answers.


A MAT Release is a branded, consumer-facing article that is distributed to a network of print and online news publishers.


Our specialty.

Get your brand in front of millions of readers

A solid MAT release strategy allows brands to leverage their own content and the credibility of third-party media companies while reaching consumers on the local news and media sites they frequent daily. We help you generate hundreds of total placements, and your brand will have the potential to reach a massive site audience on desktop and mobile devices 

Download the Ultimate Guide to Mastering the Modern MAT Release >

Brandpoint MAT Release capabilities

What the MAT Release with Brandpoint will get you: 

  • Industry-leading distribution network  
  • Advanced audience targeting options  
  • High-quality reporting dashboard 
  • Wide range of content formats 
  • Spanish language distribution network
  • A team of experienced marketers and creatives 
the MAT release on a computer screen

See how the MAT Release helped this non-profit reach their audience

Brandpoint and Ad Council worked together to create a yearlong MAT Release strategy that earned them an average audience reach of over 200 million per distribution. These MAT Releases included Spanish language distribution and sophisticated audience targeting to create an effective paid media strategy that worked with their budget.

Amplify your content with the Premium MAT Release

If you’re looking to blend powerful MAT Release results along with sophisticated native advertising and sponsored content, we also have a Premium MAT Release option for your next campaign.  

The Premium MAT Release combines our flagship MAT Release with some of the best targeting, content amplification and social media marketing you can find. Premium MAT Release benefits and tactics include:

premium mat icon cluster
  • Section-front promotion
  • Thought leadership capabilities
  • Focus on industries such as Health and Business
  • Guaranteed traffic
  • Social media add-ons
  • The same high-quality content development strategy you know from MAT Release campaigns
  • Consultative partnership with the Brandpoint team

The Future of the PR Industry: 2023 Research Report

We partnered with Drive Research to survey 200 PR and communications professionals across the country to learn about their current and future state in the industry. 

Download this free report to learn about your peers’ budgets, challenges, successes, and more >

Get your MAT Release started today!

  • This field is for validation purposes and should be left unchanged.