Media Placement Content Formats
Distribute your branded content to the biggest online publisher network in the industry
At Brandpoint, we create content in a variety of formats: Feature articles, infographics, listicles, Spanish translation and more. Our content creation team of expert writers, editors and designers work together to produce the words and visuals that combine to tell your story perfectly.
It’s all part of our mission to create the perfect placement content for every client, every story, every idea.
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Feature articles
Feature articles are narratives that tell a story, typically about a person, event, trend or idea. They can be thought leadership pieces, case studies that highlight success stories, or pieces on timely topics of interest to your business. Unlike a news story that focuses on the “who, what, when, where and why,” features dive deep into a topic with an engaging, emotional narrative. This is your opportunity to shine with our expert storytelling.
Infographics
Short for “information graphic,” infographics use imagery and words to tell a story in a visual way. Long on graphics and short on words, infographics are especially effective for brands with data-heavy topics that can be distilled into an eye-catching visual to better engage consumers. Using icons, illustrations, photos, graphs, flow charts and more, infographics allow readers to grasp a complex subject quickly and easily. Data-driven or process-driven topics, how-tos, comparisons, timelines and more are great topics for infographics.
Listicles
Listicles are fun, engaging articles that typically include a list of several bullet points. Combining a list and an article, they’re easy-to-read pieces like, The Top 10 Travel Destinations for 2024. Ways to Turn Your Bathroom into a Spa. Tips for Getting Your Teenager to Talk at Dinner. They’re fun, informative and easy to read. How-to guides, tips and tricks, recommendations or reviews, factual lists, or fun and quirky topics work well in this format.
Spanish-language
Latinos are the fastest-growing consumer segment in the country. If your message lends itself to this market, we can translate it into Spanish and distribute it to Spanish-language publications.Â
Video distribution
Listicles are fun, engaging articles that typically include a list of several bullet points. Combining a list and an article, they’re easy-to-read pieces like, The Top 10 Travel Destinations for 2024. Ways to Turn Your Bathroom into a Spa. Tips for Getting Your Teenager to Talk at Dinner. They’re fun, informative and easy to read. How-to guides, tips and tricks, recommendations or reviews, factual lists, or fun and quirky topics work well in this format.
Bylined articles
Much of the content we create and distribute is NOT bylined. That’s just the nature of the beast. But some content, usually feature articles, SHOULD carry a byline. Thought leadership pieces positioning, for example, your CEO as the expert on a certain topic or trend. Personal stories highlighting an experience told in the first person. Opinion pieces based on personal or professional experience. These topics, and more, benefit from the power of a byline.
At Brandpoint, we’re committed to creating the perfect placement for our clients. Selecting the best format and style for your content is critical to getting your message to the right people at the right time.
