Titus Contracting Uses Strategic Content to Boost Their Online Reputation

Learn how Titus Contracting, a Twin Cities commercial & residential remodeler,  used content to take control of the story they wanted told. 

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Titus Contracting is a full-service commercial and home remodeling company, offering a wide range of general contracting services for renovation and design. With over 35 years of experience, Titus Contracting has the knowledge and ability to handle any commercial or residential remodeling project, no matter how big or small. Whether it’s a tenant build-out, multi-family remodel or retail renovation, they have the expertise and experience needed to create any business’ ideal environment.

“Working with Brandpoint has been a great experience. They were able to drill down to the buyer we wanted to reach and create content that helped to position our company as an authority in our market.”

Scott Rajavuori
President, Titus Contracting
Strategy

Titus Contracting was pouring a lot of money into getting the right visibility in search engine results. Their efforts were working, but new organic traffic and social media engagement were stagnant.

 Brandpoint worked with Titus to pivot their approach to content. Brandpoint helped Titus shift the conversation to creating awareness-level content aimed at attracting new prospects to the Titus brand. The content strategy focused on better understanding the ideal Titus customer, then answering their renovation queries confidently and comprehensively to establish Titus as an authority in high-quality renovation in the Twin Cities.

 

Results

After interviewing prospective and current customers, surveying internal stakeholders and using an AI tool called Lucy, Brandpoint built a research-backed persona of the ideal Titus customer. From there, they mapped that buyer’s journey in not only selecting a renovation contractor, but also in deciding whether to move forward with a renovation. A clear understanding of the questions searchers ask during this decision process provided the direction for creating content that reassures and educates consumers about smart renovation practices, while ensuring that Titus Contracting is regarded as a trustworthy expert and partner.

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