Saturn Systems offers custom software solutions that are crafted by a team of talented developers based in Minnesota. They were looking for a partner to help them develop a strong content strategy that could tell their value story while helping them organically rank in their local market. They had a small but mighty marketing team that needed help producing content consistently that would pull in the right kind of traffic for their business.
In order to overcome the challenge of producing and publishing fresh content on a regular schedule, Saturn Systems’ marketing team worked with Brandpoint to help them get on track. They had undergone a site redesign recently and weren’t seeing the site numbers they were expecting. Brandpoint helped Saturn Systems publish more content to deliver traffic directly to the content that answered searcher’s questions about their industry.
By linking the publishing of blogs directly to increases in their website’s organic traffic, we were able to demonstrate the importance of a consistent content production cadence to our clients. We also tracked growth in keyword rankings that related to topics we had covered in previous blogs.