Holiday Stationstores Grows Their Social Following and Social Reach with Organic Content

Learn how Holiday Stationstores was able to increase followers and build an image as a fun and trendy brand through engaging social media content strategies.

1 %
Growth in Organic Reach
1 %
Average Follower Growth Per Channel

Holiday Stationstores is a recognized leader in the convenience store industry with over 500 stores throughout 10 states in the northern tier region of the United States: Minnesota, Wisconsin, Michigan, North Dakota, South Dakota, Montana, Wyoming, Idaho, Washington and Alaska. 

“Brandpoint always has great ideas for our social content. They post consistently, are always developing content that is on brand and are easy to work with when we we do special promotions or contests.”

Brandon Smith
Marketing Manager, Holiday Stationstores
Strategy

Holiday Stationstores knew the key to social media growth would be fun and trendy content. By featuring their products and promotions on a regular basis, they would be able to develop a core audience of passionate fans that loved what they offered in their stores in the Upper Midwest. 

Brandpoint helped Holiday branch out onto different social platforms, creating an Instagram strategy and plan that allowed them to reach new audiences who loved engaging with their posts. 

Results

In order to deliver relevant, trendy and playfully-toned content and visuals to promote products and promotional campaigns that engaged audiences on Twitter, Facebook and Instagram, Brandpoint worked with Holiday to focus on CTA-driven organic content that encourages users to join the conversation. They also took the approach of community development and active brand involvement by sharing user generated content, responding to comments and triaging customer service questions when necessary. 

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