Equals 3, LLC wanted to introduce their AI marketing tool, Lucy, to a broad audience. Their managing partner and founder, Dan Mallin was the expert to bring Lucy’s benefits to a national business stage. The main goal of the campaign was to generate awareness by distributing a video to national news outlets.
Equals 3, LLC then shared the links that the coverage generated on their social media business profiles. Their leadership and sales teams also shared the content with their social networks, further amplifying the story and bringing more direct awareness to the activation of the campaign.
“The Expert Series interview and video Brandpoint created featuring Dan Mallin speaking on AI turned out great. It’s fun to see it showing up on the premier national news media outlets. It was a wonderful experience working with you.”
Director of Marketing, Equals 3, LLC