Learn how this software company gained local visibility with a focused publishing cadence
Earning local results through a consistent content creation strategy
Saturn Systems offers custom software solutions that are crafted by a team of talented developers based in Minnesota. They were looking for a partner to help them develop a strong content strategy that could tell their value story while helping them organically rank in their local market. They had a small but mighty marketing team that needed help producing content consistently that would pull in the right kind of traffic for their business.
Creating content aimed at their specific audiences
In order to overcome the challenge of producing and publishing fresh content on a regular schedule, Saturn Systems’ marketing team worked with Brandpoint to help them get on track. They had undergone a site redesign recently and weren’t seeing the site numbers they were expecting. Brandpoint helped Saturn Systems publish more content to deliver traffic directly to the content that answered searchers’ questions about their industry.
By linking blog publish dates directly to increases in their website’s organic traffic, Brandpoint was able to demonstrate the importance of a consistent content production cadence. Brandpoint also tracked growth in keyword rankings that related to topics that were covered in previous blogs.