Increasing Organic Search Traffic

Our Approach

Plow & Hearth is a respected online retailer of unique, high-quality products for home, hearth, yard and garden. They have a large inventory but limited and inconsistent description copy for their products, limiting their search potential and impeding the users’ experience on their website.

Our challenge was to increase organic traffic, engage their audience and drive more sales for the company as well as three of their other brands.

After conducting extensive keyword research, Brandpoint strategists and writers identified valuable keyword opportunities and crafted search-optimized content at the product, category and meta levels.

Brandpoint drove traffic to their website and engaged their customers while embodying Plow & Hearth’s unique brand voice and quality message.

Goals

  • Increase content engagement
  • Capture and showcase Plow & Hearth’s brand and values

Results

  • Average visit duration to product pages increased 53% overall
  • New visits to category pages increased an average of 58%
  • Product pages viewed per visit increased an average of 15%

Brandpoint is very on top of our needs and requests – always timely and efficient. We have a small team here, and those factors matter. And the quality of work shows in what Brandpoint does – they naturally follow our tone and voice. We were very pleased with the business outcomes the Brandpoint content produced.

– Bobby Thompson, Account Manager, Plow & Hearth

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