Nature Lake
A full-service digital marketing strategy helped launch this eCommerce company
Meet the client
Situation
Strategy
Brandpoint put together a multi-faceted approach to Nature Lake’s goals that required a content-first strategy and content creation at its core.
Website
The Brandpoint team created a user-friendly website fueled by SEO keyword research, which helped successfully launch the Nature Lake brand.
Blog Posts
Brandpoint built a blog that demonstrates the value of sustainable cleaning products and informs consumers about the products.
Packaging
By designing reusable glass bottles and packaging that requires less plastic, Brandpoint stuck with Nature Lake’s sustainable mission while creating a fun, aesthetically pleasing design.
Promotional Video
Brandpoint’s creative team put together a video to promote Clog and Sandal Wash, Nature Lake’s pilot product. The video demonstrates the product itself, how to use it and its effectiveness, and was placed on YouTube ads.
Website
The website started showing up in Google search results less than a month after launch and is designed to optimize user experience.
Blog Posts
The Brandpoint team has written and published six blog posts with more on the way.
Packaging
Brandpoint created sleek, organic packaging that fits with the brand’s goals and mission statement.
Promotional Video
The explanatory Clog and Sandal Was video has reached 6.3k views with an average view duration of 0:29 seconds.