Nature Lake

A full-service digital marketing strategy helped launch this eCommerce company

Meet the client

Nature Lake is a sustainability-focused cleaning solution company that offers a variety of products that use less plastic in their packaging. Their products come in a dissolvable tablet, saving money on shipping costs and being environmentally conscious by not shipping water.

Situation

Designing and launching a new brand isn’t easy, and neither is growing brand awareness. Nature Lake partnered with Brandpoint to expand their reach, learn more about the market space and grow awareness in the natural cleaning solutions industry.
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Strategy

Brandpoint put together a multi-faceted approach to Nature Lake’s goals that required a content-first strategy and content creation at its core. 

Website

The Brandpoint team created a user-friendly website fueled by SEO keyword research, which helped successfully launch the Nature Lake brand.  

Blog Posts

Brandpoint built a blog that demonstrates the value of sustainable cleaning products and informs consumers about the products.  

Packaging

By designing reusable glass bottles and packaging that requires less plastic, Brandpoint stuck with Nature Lake’s sustainable mission while creating a fun, aesthetically pleasing design.

Promotional Video

Brandpoint’s creative team put together a video to promote Clog and Sandal Wash, Nature Lake’s pilot product. The video demonstrates the product itself, how to use it and its effectiveness, and was placed on YouTube ads. 

Web Development

Website

The website started showing up in Google search results less than a month after launch and is designed to optimize user experience. 

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Blog Posts

The Brandpoint team has written and published six blog posts with more on the way.

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Packaging

Brandpoint created sleek, organic packaging that fits with the brand’s goals and mission statement.

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Promotional Video

The explanatory Clog and Sandal Was video has reached 6.3k views with an average view duration of 0:29 seconds.  

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