A full-service digital marketing strategy helped launch this eCommerce company
Meet the client
Brandpoint put together a multi-faceted approach to Nature Lake’s goals that required a content-first strategy and content creation at its core.
The Brandpoint team created a user-friendly website fueled by SEO keyword research, which helped successfully launch the Nature Lake brand.
Brandpoint built a blog that demonstrates the value of sustainable cleaning products and informs consumers about the products.
By designing reusable glass bottles and packaging that requires less plastic, Brandpoint stuck with Nature Lake’s sustainable mission while creating a fun, aesthetically pleasing design.
Brandpoint’s creative team put together a video to promote Clog and Sandal Wash, Nature Lake’s pilot product. The video demonstrates the product itself, how to use it and its effectiveness, and was placed on YouTube ads.
The website started showing up in Google search results less than a month after launch and is designed to optimize user experience.
The Brandpoint team has written and published six blog posts with more on the way.
Brandpoint created sleek, organic packaging that fits with the brand’s goals and mission statement.
The explanatory Clog and Sandal Was video has reached 6.3k views with an average view duration of 0:29 seconds.