Trusted Innovation in Manufacturing
Compelling content and strategic campaigns drive thought leadership
Meet the client
The plan encompassed focused, cross-channel campaigns that generated interest in niche solutions and engaged newly generated traffic through multiple conversion opportunities. All while ensuring that the content resonated with the target audience across various platforms and channels.
Brandpoint worked closely with the trusted engineering and manufacturing partner to understand their products, services and value propositions, which helped craft messaging that effectively communicates the partner’s unique selling points to potential customers within the high priority markets. By leveraging Brandpoint’s expertise in strategic planning, content creation optimization and performance reporting, the partnership aimed to further position the partner as an industry leader and achieve tangible business growth within targeted verticals.
The initiative allowed the client to not only target and capture valuable traffic for priority solutions, it also played a key role in turning said traffic into new leads and elevating over all user experience, providing actionable insights and measurable results.
In a YoY comparison to date: