Learn how video marketing helped illustrate the benefits of a specialized service offering for this insurance brokerage firm.
Using animated explainer videos to tell a story
Lockton Companies is the world’s largest privately held insurance brokerage firm, providing insurance, risk management, employee benefits and retirement services. In addition to its Kansas City, Missouri, headquarters, Lockton operates more than 90 locations in 27 countries.
When Lockton partnered with Brandpoint to help tell their value story, they worked to produce a video that could answer commonly asked questions in a short, easy-to-watch animated explainer video.
When Brandpoint created the storyboard and custom animations, our team was tasked with helping Lockton tell their story with a compelling value proposition, while still retaining recognizable elements of the brand.