How a well-known convenience store was able to increase followers and build a fun and trendy brand through engaging social media strategies
Building a brand on social media
With over 500 stores throughout 10 states in the northern region of the United States, Holiday Stationstores is a recognized leader in the convenience store industry. However, they wanted to stay relevant and exciting by growing their social media presence. Holiday knew the key to growth would be with fun and interesting content, and they partnered with Brandpoint to help them engage their audiences.
Development and fulfillment of engaging social media posts
By featuring their products and promotions on a regular basis, Holiday was able to develop a core audience of passionate fans that loved what the store offered. Brandpoint helped Holiday branch out into different platforms and created an Instagram strategy that allowed them to reach new audiences.
In order to deliver relevant and playfully toned content and visuals to promote their products and campaigns, Brandpoint worked with Holiday to focus on CTA-driven posts to encourage conversation. Their approach focuses on community development and active brand involvement by sharing user-generated content, responding to comments and triaging customer service questions when necessary.
Holiday Stationstores has seen a 285% lift in organic traffic due to this strategy and has a 52% average follower growth per channel, which includes Twitter, Facebook and Instagram.