Credit Union of Texas
Learn how Brandpoint helped deliver a high volume of content in under one month for an important go-live launch date for this financial services website
Delivering a brand new website in just one month
Digital Banking Services (DBS) is a wholly owned subsidiary of the Credit Union of Texas, and acts as an agency focused on digital transformation on behalf of the credit union. The DBS team was tasked with creating a completely new website for the Credit Union of Texas. The previous site had very little content to work with and had not been developed with SEO impacts in mind.
The DBS team knew that they would need to work with a trusted partner to execute the strategy and vision the team had outlined.
Creating a large amount of quality content for SEO success
As the DBS team began the search for a partner, they knew they wanted help from a company that could fill in any gaps in their strategy and make qualified decisions along the way. This would require strong project management, writing and financial services industry knowledge. Brandpoint stepped in.
Brandpoint’s experienced, in-house writers were able to streamline the web content writing progress. Financial services can be a technical and complicated subject to write about, but Brandpoint’s team could deliver in an effective and timely manner.
Content Marketing Goals
Optimized Content
Brandpoint delivered a content plan that matched with DBS’s already-developed strategy, creating brand and search-optimized copy.
Hit a Tight Deadline
DBS needed to focus on critical tasks important to their project, and Brandpoint was able to take the stress of content creation off their to-do lists.
Writer Consolidation
Using freelancers in the past caused DBS to spend multiple hours editing in order to get that content up to their brand standards. Brandpoint was able to follow their guidelines and save important time.
