Credit Union of Texas

Learn how Brandpoint helped deliver a high volume of content in under one month for an important go-live launch date for this financial services website

Delivering a brand new website in just one month

Digital Banking Services (DBS) is a wholly owned subsidiary of the Credit Union of Texas, which acts as an agency focused on digital transformation on behalf of the credit union. The DBS team was tasked on creating a completely new website for the Credit Union of Texas. The previous site had very little content to work with and had not been developed with SEO impacts in mind.  

The DBS team knew that they would need to work with a trusted partner in order to execute the strategy and vision her team had outlined.  

Creating a large amount of quality content for SEO success

As the DBS team began the search for a partner, they knew they wanted help from a company who could fill in any gaps in their strategy and make qualified decisions along the way. This would require strong project management, writing and financial services industry knowledge. Brandpoint stepped in.

With Brandpoint’s team of experienced, in-house writers, they were able to streamline the web content writing progress. Financial services can be a technical and complicated subject to write on, but Brandpoint’s team could deliver in an effective and timely manner.

Content Marketing Goals

Optimized Content

Brandpoint delivered a content plan that matched with DBS’s already-developed strategy, creating brand and search-optimized copy.

Hit a Tight Deadline

DBS needed to focus on critical tasks important to their project, and Brandpoint was able to take the stress of content creation off their to-do lists.

Writer Consolidation

Using freelancers in the past caused DBS to spend multiple hours editing in order to get that content up to their brand standards. Brandpoint was able to follow their guidelines and save important time.

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