Month: December 2017

long-tail-keywords-semantic-search

Long-tail Keywords and Semantic Search: Quality Content Series Part 7

Do keywords still matter? The competition to rank for single keywords is getting even tougher as digital content is getting published at an overwhelming rate. It takes more than an effectively placed keyword in a title to get that content to rank well. In 2013, Google’s Hummingbird update reinforced the penalties for keyword stuffing. It …

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Create Content That Matters: An Interview With Authentic Brand

This blog is part of Brandpoint’s ongoing interview series where we talk with marketing professionals about their career, their unique opinions about the industry and some key advice they’ve learned along the way. Jennifer Zick planned to start her own business in a few years. Then she lost her job. After thinking for a couple …

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Content Marketing for Pharma and Healthcare: The MAT Release

Content Marketing for Pharma and Healthcare: The MAT Release

The healthcare industry has been one of the last to adopt content marketing. If you’re in the industry, then you know it’s difficult to produce creative content due to stringent FDA requirements, extensive important safety information (ISI) and lengthy legal reviews. Though this industry is hesitant to jump on the content marketing bandwagon, one solution …

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