In a compelling TED talk given back in 2009, entrepreneur and speaker Simon Sinek outlines “The Golden Circle” of commerce. The central concept is that “people don’t buy ‘what’ you do. They buy ‘why’ you do it.” The talk hammers home the observation that reputation is one of the most critical things to a company that …
When it comes media, few things are more valuable than a good editor. However, even the best editors are still human, which means mistakes do happen. And lucky for us, some of those mistakes have hilarious results. At first glance you might think these examples are from The Onion, but these newspaper blunders are 100 percent …
My grandma is famous for her German chocolate cake recipe. Passed down to her children and grandchildren, we like to bake this treat on special family occasions. When I was 10, I decided it was my turn to start baking. After mixing the ingredients and placing it in the oven, I waited patiently for the …
A little more than 30 years ago, the average accountant used paper spreadsheets and a pencil (with a really good eraser) to keep their books. Then, in 1983, Lotus 1-2-3 was released and Microsoft quickly followed up with Excel in 1985. Almost overnight, what was once a very tedious and manual process became simple and …
Three Costly Problems Caused By Using The Wrong Content Marketing Tools Read More »
Your audience doesn’t owe you a thing. As a content creator, you probably understand this harsh reality better than most. Content exists to serve an audience, not a brand. Your content is a dialogue between you and your audience and that’s the way it should be. But what about search? Stuffing and hiding crazy amounts …
Content creation is a team sport. From the time sales cold-calls a lead to the time a blog or mat release gets published online, many talented people work together for each and every client. It’s a thing of beauty. As in any line of work, though, sometimes your employees just need a boost. Maybe a writer has just had a call with …
A content management system should allow you to streamline the creation, publication and distribution of your content. Yet too often CMS newbies begin to use the software only to stumble through various hurdles and stop-blocks. When it’s supposed to save you time and stress, why do you have such a gigantic headache? One of the …