Month: December 2012

How an Online Home Decorating Retailer Increased Organic Traffic

The challenge: Increase organic search traffic Murals Your Way, a company that produces custom wall murals for homeowners and decorators, was pondering their next move when they came to Brandpoint for online marketing help about a year ago. They weren’t seeing the kind of results they wanted from paid search and had maxed out their …

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How Major Brands Use Content Marketing

Recently Forbes featured an article highlighting how five major brands are successfully utilizing content marketing. Many businesses and organizations are shifting their focus to this powerful tool as 2013 approaches and understanding how major players are using content marketing can help you form a strategy moving forward. Content marketing is about building an audience and …

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Four Common Misconceptions About Content Optimization

Optimization is often viewed the same way that people looked at the world when they were convinced it was flat. The mistaken beliefs surrounding online search and optimization are many; but there is no doubt about the many new business opportunities a properly optimized website will provide you. Here are 4 common misunderstandings about content …

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Six Content Marketing Strategies to Consider for 2013

Joe Pulizzi, Founder, Content Marketing Institute According to recent content marketing research from Content Marketing Institute and MarketingProfs, approximately 90 percent of marketers use content marketing in some way, spend  about 30 percent of their marketing budget on content, and six in 10 are anticipating increasing their content investments in 2013. Sounds good, right? Well …

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