Five years ago I would have told you that Christmas music was about the worst thing ever – the same songs over and over, on the radio way too early in the season. You could say I’ve done a “180” on the topic. At the urging of my wife, I began to explore some of …
Three Lessons Content Marketers Can Learn from Christmas Songs Read More »
The challenge: Increase organic search traffic Murals Your Way, a company that produces custom wall murals for homeowners and decorators, was pondering their next move when they came to Brandpoint for online marketing help about a year ago. They weren’t seeing the kind of results they wanted from paid search and had maxed out their …
How an Online Home Decorating Retailer Increased Organic Traffic Read More »
This year infographics hit their stride, and I see no signs of this trend slowing any time soon. But for each good one I enjoyed reading, it seemed I saw yet another that made me cringe. As you go full steam ahead planning your 2013 marketing campaigns, it’s important to avoid these major mistakes before …
Recently Forbes featured an article highlighting how five major brands are successfully utilizing content marketing. Many businesses and organizations are shifting their focus to this powerful tool as 2013 approaches and understanding how major players are using content marketing can help you form a strategy moving forward. Content marketing is about building an audience and …
Optimization is often viewed the same way that people looked at the world when they were convinced it was flat. The mistaken beliefs surrounding online search and optimization are many; but there is no doubt about the many new business opportunities a properly optimized website will provide you. Here are 4 common misunderstandings about content …
Four Common Misconceptions About Content Optimization Read More »
Brand journalism is a term making its way around PR departments both in small companies and large corporations. Brand journalism is an offshoot of content marketing, and is exactly what its name suggests – branded material written in a journalistic style. What branded journalism is not is a press release or a direct-action item. Instead, …
Joe Pulizzi, Founder, Content Marketing Institute According to recent content marketing research from Content Marketing Institute and MarketingProfs, approximately 90 percent of marketers use content marketing in some way, spend about 30 percent of their marketing budget on content, and six in 10 are anticipating increasing their content investments in 2013. Sounds good, right? Well …
Six Content Marketing Strategies to Consider for 2013 Read More »