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Cringe-Worthy Infographic Mistakes to Avoid

This year infographics hit their stride, and I see no signs of this trend slowing any time soon. But for each good one I enjoyed reading, it seemed I saw yet another that made me cringe. As you go full steam ahead planning your 2013 marketing campaigns, it’s important to avoid these major mistakes before […]

Let’s Talk Brand Journalism

Brand journalism is a term making its way around PR departments both in small companies and large corporations. Brand journalism is an offshoot of content marketing, and is exactly what its name suggests – branded material written in a journalistic style. What branded journalism is not is a press release or a direct-action item. Instead, […]