For more than 65 years, many companies have turned to Birchwood Contract Manufacturing as their trusted partner to bring their products to market, crafting the perfect solution for quality product filling and packaging. However, while Birchwood Contract Manufacturing has a strongly defined audience that already knows what they do, they wanted to develop a marketing strategy that helped them reach new audiences beyond their existing niche.
Birchwood Contract Manufacturing was looking for a website update to modernize the end-user experience. Brandpoint worked with Birchwood’s marketing team to define a new navigation structure, highlight key content elements and bring their brand to life through new imagery and well defined call-to-action buttons throughout the site. The project required strong project management skills from the Brandpoint team in order to have the website live within a short project time frame.
Additionally, Brandpoint developed content in new formats, like video, to leverage across digital channels to tell their service and value story.
“We were looking for a partner on that could help us create a modern look and feel on our website and provide the content we needed to rank better in search. Brandpoint offered both, and were great to work with from start to finish.
Business Development Manager, Birchwood Laboratories LLC