Birchwood Contract Manufacturing Finds Content Marketing Success With A Website Redesign and Content Strategy

For more than 65 years, many companies have turned to Birchwood Contract Manufacturing as their trusted partner to bring their products to market, crafting the perfect solution for quality product filling and packaging. However, while Birchwood Contract Manufacturing has a strongly defined audience that already knows what they do, they wanted to develop a marketing strategy that helped them reach new audiences beyond their existing niche. 

Birchwood Contract Manufacturing was looking for a website update to modernize the end-user experience. Brandpoint worked with Birchwood’s marketing team to define a new navigation structure, highlight key content elements and bring their brand to life through new imagery and well defined call-to-action buttons throughout the site. The project required strong project management skills from the Brandpoint team in order to have the website live within a short project time frame.

Additionally, Brandpoint developed content in new formats, like video, to leverage across digital channels to tell their service and value story. 


Project Goals

Establish Birchwood contract manufacturing as an industry thought leader

The Brandpoint team delivered strategic topics that answered common and unique questions commonly asked by their audiences. They also helped to educate those audiences by creating content around industry best practices and what to expect when working with a contract manufacturer.

Optimize content for organic acquisition and seo visibility

Brandpoint updated the existing website copy and created new content for the new Birchwood Contract Manufacturing site by doing a deep and thorough SEO analysis of common and unique keywords and search queries associated with their industry.

improve the user experience and enhance the digital presence with a website refresh

Brandpoint updated Birchwood's homepage, landing pages and imagery throughout the site. Additionally, they worked on the navigation to include key pages in the resources. Value proposition sub-navigation helped give the site a more streamlined and user-centered focus to the site.

“We were looking for a partner on that could help us create a modern look and feel on our website and provide the content we needed to rank better in search.  Brandpoint offered both, and were great to work with from start to finish.

Shawn Nahan

Business Development Manager, Birchwood Laboratories LLC

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