Blog

Our team of experts share their expertise, offering you a window into the ever-evolving world of branded content and media placement.

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An Interview with Kristi Marquardt: Her Thoughts on 22 Years at Brandpoint

Holiday Online Placements blog

7 Ways to Get Your Story Published Online This Holiday Season

What is Controlled Media?

What is Controlled Media?

Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

How PR Pros Can Earn High-Quality Metrics for Their Thought Leadership Content

The Future of the PR Industry: Top 6 Trends [Infographic]

sponsored content examples

14 Examples of Sponsored Content: Best Illustrations of the Growing Paid Media Strategy

The 4 Best PR Content Tactics for ESG Campaigns

How Brands Can Build Trust Through Transparency

8 Ways Your Corporate Communications Program Can Thrive Using a Guaranteed Media Placement

4 Ways to Repurpose Your Media Placement with PESO

5 Reasons to Love Listicles – And Why Every Brand Should Use This Tactic

Navigating a Tricky Winter Olympics: Analyzing 2022 Olympic Advertising from a Marketer’s Perspective

Exploring Brandpoint’s New Distribution Report

Brandpoint Interview Process

Brandpoint’s Hiring Process: What to Expect

media paywall placements

5 Ways to Overcome the Paywall in Media Relations

Rachel Neff Finn Partners

6 Ways to Bring More Value to Your Client Campaigns: Insights from Rachel Neff of Finn Partners

Social Media for Generation Z

Understanding Generation Z on Social Media (As Told By a Zillennial)

Modern MAT Release Tips

How to Craft Modern MAT Releases for the New Media Landscape