Designing "People First" Digital Experiences
We believe that great content marketing is rooted in experiences, not websites. That’s why an elegant, easy to read and accessible website is so important to your content’s performance. When your visitors can find what they are looking for, and it’s enjoyable for them to read, your content strategy will see better results. Because we are already helping you tell great stories, we can help you redesign and modify your existing web experience, so your audiences will remember you and your customers will keep coming back.
Websites Built To Perform
Web design is more than creating a website that looks good. We take a structured approach toward conversion that helps your site deliver your business leads.
We look at site speed, link structure, schema markup, redirects, 404 errors and other issues to determine what is keeping your website from getting properly crawled by search engines.
With a content and keyword strategy in place, we’ll enhance the metadata behind your web pages, write descriptions that entice users to click and update necessary data elements that make your website findable.
To improve its performance, we will conduct research and optimize your content by improving its readability and comprehensiveness to make it more valuable to readers. We’ll also include critical elements such as keywords, links and graphics.
Web Design & Development
A poor website experience can lower the click-through-rate of your content and reduce conversion opportunities. A strong website will be easy to navigate and give users all the information they need. We repair front-end development issues, as well as improve the UX and aesthetic of your site.
Birchwood Contract Manufacturing does incredible work, but their website wasn’t generating traffic because it was out-dated and it didn’t have content to attract new audiences. We’ll tell you exactly how we worked to deliver a modernized web experience and grew their audience and organic search visibility in this case study.
A Great User Experience
Matters to Your Customers
Design for People that Supports Content
The art and science of great web design is dependent on key elements of your content strategy being in place before the design phase even begins. This helps to ensure your new design is mobile-friendly, helping to determine the breakpoints for the new and improved responsive design. Brandpoint will define these content strategy elements and create “people first” experiences that help evolve your brand with a modern approach.