eBook and Whitepaper Marketing

Gated content like eBooks and whitepapers are lead generation machines

eBooks and whitepapers cover specific topics or industries at length. They’re more in-depth than blog posts, making them a great way to develop your brand’s thought leadership and your lead generation efforts. These resources should be packed with useful information and value-added content.

By offering these on your site as gated content, you’ll be able to gather information from interested prospects such as their name, email address and other info to receive access to the content.

A download is a signal that someone has taken a deep interest in what you’re talking about. Now that you have their information, you can add them to email lists and begin to nurture them with more content. Throughout this process, you can better determine their sales lead quality, and when it seems like they’re ready, sales can follow up with them personally.

example of whitepaper Brandpoint created for a client

Brandpoint has the right team to create valuable eBooks and whitepapers

While these content assets are incredibly important, they often require significant time, money and manpower to create.

As experts in writing and designing quality content, Brandpoint supports you in every phase of eBook and whitepaper development. We’ll brainstorm with you, research, write, edit and design any gated content pieces for your website.

If you have an existing piece, we can edit it for you or help you find ways to get it in front of a large audience. Or, if you don’t have any such content, we can get started at the very beginning and create assets from scratch.

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