Set your manufacturing business apart from the competition
As a manufacturing company, the products and services you offer may relate to a very specialized audience. By focusing your content to speak directly to these customers and their pain points, you will earn trust, showcase your expertise and build your authority within your field.
A streamlined user experience on your website and targeted messaging in all your channels will help your manufacturing company stand out above your competition as you address the unique challenges your customers face. You know your industry best – use that knowledge to speak directly to your customers exactly where they’re at in their buyer’s journey.
Create content that speaks to multiple levels of decision-makers
Many manufacturing marketers need their content to speak to different roles and positions in their target client companies. We always start our strategy planning with an analysis of your audience to learn more about everyone involved in your customer’s journey and to find opportunities for new clinets to target. After that, we dig in.
Many times, the decision-making process for your customer is a long one. We can create content that’s a balanced mix of industry-specific messaging with emotion-based human stories to speak to your clients at every stage of the funnel.
In our work with Quarrix Building Products, we created optimized content that helped their site technically rank in search engines, but also spoke directly to two key audiences. This content, created with social media distribution in mind, told their value story with helpful tips and personalized stories that appealed to both everyday shoppers and future business partners.
What We Can Do:
Generate and Nurture Leads
By creating and distributing targeted content, we can drive lead generation and warm these potential customers up for your sales team.
Create Informational Content
Manufacturing can be a complex subject; technical writing or video services can make them easier to understand.
Speak to a Specialized Audience
We’ll showcase your expertise to speak directly to the people looking for your products and services.