Crush the competition with an online strategy that grows your business
As a manufacturing company, the products and services you offer may relate to a very specialized audience. By focusing your content to speak directly to these customers and their pain points, you will earn trust, showcase your expertise and build your authority within your field.
A streamlined user experience on your website and targeted messaging in all your channels will help your manufacturing company stand out above your competition as you address the unique challenges your customers face. You know your industry best – use that knowledge to speak directly to your customers exactly where they’re at in their buyer’s journey.
Our consumer-focused approach to marketing will help tell your value story
We always start our strategy planning with an analysis of your audience to learn more about your current consumer base and to find opportunities for new customers to target. After that, we dig in.
With manufacturing, you need to find a balanced mix of industry-specific messaging with emotion-based human stories in both the B2C and B2B worlds.
In our work with Quarrix Building Products, we created optimized content that helped their site technically rank in search engines, but also spoke directly to two key audiences. This content, created with social media distribution in mind, told their value story with helpful tips and personalized stories that appealed to both everyday shoppers and future business partners.
What We Can Do:
Focus on a Strong SEO Strategy
Optimizing your content will help you rank for industry-specific terms and improve your organic traffic.
Create Informational Content
Manufacturing can be a complex subject; technical writing or video services can make them easier to understand.
Speak to a Specialized Audience
We’ll showcase your expertise to speak directly to the people looking for your products and services.