Looking to gain trust and improve your customer loyalty?
Life as a marketer for a financial services institution can be difficult. Helping people with their money can be a sensitive subject, and with so many regulations and laws surrounding the industry, your timely content can be often caught up in lengthy legal reviews.
However, by using content marketing tactics, teams at financial service institutions can build trust and credibility with their industry expertise. Blogs, graphics and videos, research studies and high-quality resources are a great way to educate your audience all while strengthening the authority and importance of your brand.
What We Can Do:
Follow Strict Regulations
We have experience following financial services guidelines and can speak directly to your audience.
Build Trust in Your Brand
Follow financial services and Google standards for an effective and successful digital presence.
Break Down Complex Subjects
Use a mix of design and copy to tell your story in a compelling and easy-to-understand way.
We'll convey the value of your company in an effective and compelling way
Over the years, Brandpoint has worked with many types of financial services institutions, such as banks, credit unions and financial planning companies. In this time, we’ve learned what it means to write for this industry: a strict adherence to regulations, a heavy focus on regaining trust after security issues and market crashes, and a major emphasis on humanizing and breaking down complicated subjects into easily digestible content.
We can also tell your story in a compelling and effective way, all while following stringent legal regulations. Using content marketing tactics and broadening your scope (such as focusing on mobile banking) to appeal to new generations will help you start earning trust early on in the customer’s journey.