Native Advertising

Promote Your Brand with Native Advertising

To compete with the incomprehensible amount of content online, native advertising has become a core part of paid media strategies. And we’re all in.

 Native Advertising Image Brandpoint

What is native advertising?

As a form of paid media, native ads integrate high-quality branded content into the organic or “native” experience of a given platform (website, mobile app, etc.). The content maintains the look and feel of the platform on which they display in a non-disruptive user experience.

Native ads are attention grabbers. They drive traffic to your website, and create awareness around a particular campaign. Because native ads integrate with their host and rely on quality content for their value, they’re an ideal way to get your content seen. Native ads have also been proven to significantly outperform standard display ads.

Why Brandpoint?

Brandpoint has helped drive hundreds of thousands of visitors to our clients’ websites using native advertising best practices. Our content and digital marketing strategists are dedicated to navigating the complex and often confusing landscape of native ad platforms, publishers, and more. They use industry-leading tools like Taboola, Outbrain and Stack Adapt to get your digital content a quality audience for a very competitive CPC. We’ll work closely with you and your brand to develop engaging headlines and compelling photos to help you achieve your business goals.

Brandpoint’s amplification services help you drive traffic to a desired landing page on your website with multiple layers of targeting capabilities:

  • Geo-Targeting
    • DMA/Metro Area
    • State
    • Country
  • Topical Targeting
    • Technology, Automotive, etc.
  • Device Reporting
    • Desktop, Tablet, Mobile

Premium Amplification

 Our Premium Amplification service encompasses all the features of our standard amplification services with the following additions:

  •  Geo-Targeting
    • Individual Cities
  • Demographic Targeting
    • Age, Gender, Income, etc.
  • Reporting
    • Post-Click Engagement Metrics and Total Time on Landing Page
    • Geo-engagement 

 Cost-per-Lead Amplification

If your primary KPI is lead generation, we’ve got you covered. Our CPL (cost-per-lead) amplification service has a singularity of focus: We drive leads. You decide how many leads you want to generate, and Brandpoint will promote your high-quality, gated content through a closed network of sites.

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