Employer Branding

Companies need to treat their employees with
the same care and consideration that they treat their customers.

Like prospective customers, prospective employees have their own customer journey that leads them to applying for a role at your company. Similarly, prospective clients want to partner with companies with a positive employer image.   

Brandpoint’s content marketing strategy and content creation offerings can help companies develop and maintain a positive employment brand to attract, recruit and retain talent and enhance the brand image presented to prospects and clients. 

employer branding

Employer Branding Outcomes

Increase Employee Retention Rates

Attract the Best Talent

Grow Sales

Improve Online Reputation

Employer Branding Services

Strategic Services

  • Assessment of Current Employer Branding
  • Content Audit and Content Strategy Development
  • Job Posting and Application Process
  • Social Recommendations and Content Development
  • SEO Analysis and Optimization
  • Prospective Employee Persona Development and Customer Journey Mapping

Content Creation Services

  • Blog Content
  • Careers Page Content
  • Video Content
  • Photography
  • Social Channel Content
  • Infographic Content 
  • Expert Series Editorial or Video to Establish Brand Credibility and Thought Leadership

Reputation Management

A company’s employment brand has never been more important and more fragile than it is today. In this tight job market, companies need a strong employment brand to win the competition for top talent . A few negative reviews are all it takes to send top candidates down the street to the next offer. Let Brandpoint help improve your employment brand image and reputation. 

How Can Brandpoint Help You?

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