Digital Marketing Strategy
Without strategy in place, the content you create is just… well, just words
A full-service digital marketing strategy levels up your company's online presence
Digital marketing success isn’t just posting a blog or two, sending out a tweet and waiting for the traffic to pour in. No, digital marketing is a long-term play. One that you invest time in planning and one that will pay off if done right, like building a house on a solid foundation.
Keep your brand’s message consistent on all channels
When creating your digital marketing strategy, you need to make sure that your story flows seamlessly between all your online touchpoints, from website copy to email campaigns to social media posts and more. We’ll help you decide how to plan your omnichannel messaging.
Content-first keyword research
Creating content that speaks to your audience’s user intent is one of the best ways to get your message in front of the right people. We’ll work with you to determine the keywords and phrases that your customers and clients are using when searching for solutions to their problems.
Understanding your audience is the first step to reaching them
The first step in writing any content is figuring out who you’re talking to. Without that information, any blog post or website copy you write has the potential to be aimless, generic and not nearly as helpful as it could be. Brandpoint will work to develop audience personas that defines who your ideal customer is, their pain points, values, the way they do business and more.
Use content to help guide your leads through the buyer’s journey
Starting with the end in mind (a closed sale), we’ll map out the best way to guide and nurture your leads from awareness to intent to decision. Each bit of content along the way is specially tailored to speak to your audience exactly where they’re at in their process.
Connect your audience’s pain points and goals with key messages
After setting your audience persona foundation, Brandpoint will use a message map to inform content themes, topics and types, as well as messaging direction. This map will serve as a guide to help keep messaging consistent and engaging on each channel.