Learn how Brandpoint helped DBS deliver a high volume of content in under one month for an important go-live launch date.
Digital Banking Services (DBS) is a wholly owned subsidiary of the Credit Union of Texas, which acts as an agency focused on digital transformation on behalf of the credit union. Their goal as an organization is to provide an exceptional customer experience in every interaction, digital and physical.
The DBS team had just hired a new Director of Digital Strategy, Taylor Richardson, and one of the first projects she worked on was a completely new website. The previous site had very little content to work with and the content that had been developed was not engineered with SEO impacts in mind.
As Taylor and her team began the search for qualified vendors, she realized that she would need to work with a trusted partner that could take the strategy and vision outlined by her team, fill in any additional gaps and run with it. This would require strong project management, writing and financial services industry knowledge. Additionally, Brandpoint had to deliver a large quantity of content to DBS in order for their site to go live and index from day one.
“Brandpoint’s strength is writing for consumers. Bankers often write for bankers, but Brandpoint’s writers are able to take a dry and complex topic and create content for your website people actually want to read.”