Audience Analysis

Ready to transform your marketing? Start with your audience.

Audience analysis is a crucial element to making your content as effective and engaging as possible.

Audience Analysis Image Brandpoint

Understanding your audience is the first step to reaching them

Understanding your audience will help you write more targeted content that attracts the type of people most valuable to your business. In order for your digital content strategy to be effective, you have to know which platforms to reach your audience on, what goals and issues they have, which content formats are most engaging to them, and  how they make purchase decisions.

Brandpoint identifies the perfect message, channels, formats for your audience

After getting a better understanding of your business profile and goals, we identify your unique buyer personas and their respective decision-making processes or buyer’s journeys.

We know that every business is different so our tactics vary from client to client. But every Brandpoint strategist begins by analyzing your available data. This process often includes:

  • Looking at your website analytics
  • Analyzing your social media audience
  • Investigating usage of existing tools, like your CRM or marketing automation platform
  • Reviewing market research
  • Speaking directly to your clients and your team

After reviewing this data, we then look for similarities among your prospects, leads and clients, such as their:

  • Title/Role
  • Company/Industry (company size, budget, etc.)
  • Key characteristics (demographics, lifestyle and key personal identifiers)
  • Business and marketing goals
  • Challenges
  • Content and channel preferences
  • Relevant keywords
  • Products or services of interest

The better you understand your brand’s unique audience, the better you’ll understand the messages that will resonate with them. Ultimately, we analyze your audience as thoroughly as possible so that we can define a content marketing strategy that accommodates your audience’s needs needs and leans on your company’s strengths.

Once the audience analysis is complete, the real fun begins.

Understanding who your audience is helps your Brandpoint team determine a content approach that will be most engaging, then creates the content and helps you get it in front of your most valuable audiences.

Bottom Line: Brandpoint’s strategies will help you grow your audience, engage prospects, nurture leads and close deals.

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