Blogging and web content are the primary avenues used to increase organic web traffic, grow brand awareness and expand the top of your marketing funnel.
Blogging and website content optimization turn your audience into prospects
Both blogging and web content play tremendous roles in how your digital audience finds and interacts with your brand, making it one of your biggest opportunities to drive your business and marketing goals.
Quality, optimized blog and web content can help you:
- Rank higher in search
- Drive more traffic to your website
- Help generate and nurture new leads
Blogging, in particular, can also boost brand awareness, inform and entertain your audience, and help your organization develop and share your unique perspective. Over half of marketers consider blogging a top marketing priority, according to HubSpot.
Most importantly, blogging and website content is an important means of serving your audience. Your blogs and other website content can help them address their most important questions and compel them to find real solutions to their most pressing issues.
Brandpoint can write and optimize your web content and blogs
While blogging and website content represents a huge part of your content footprint, they also require a lot of time and expertise to do it right. To be successful, blog and web content must be of a high quality, adhere to SEO best practices, be easy to navigate and properly formatted.
It also requires constant monitoring, reevaluating and optimizing. And that’s what we do best.
Whether we’re helping you craft a single landing page or managing your entire blog creation and management practice, we start with a foundational strategy that includes your biggest SEO and blog topic opportunities. We’ll put together a complete editorial calendar with topics relevant to your audience and your business goals.
Throughout the entire process, you get direct access to your own content team including a project manager and an experienced writer dedicated to creating high-quality blog or web content.
As we go, we’ll monitor your content’s performance and optimize to make sure it’s reaching your business and marketing goals. After 90 days, we’ll work with you to decide what worked, what didn’t, and adjust the strategy for optimal impact if needed.